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Content Marketing Specialist (Mid-Level)

OverDrive

  • Cleveland, Ohio
  • 30+ days ago

    Highlights

    The role partners with internal subject matter experts, freelance contributors, and cross-functional teams to identify content opportunities and deliver editorial strategies that support audience growth, engagement, and retention. The Content Marketing Specialist's responsibilities including bringing the Libby brand to life through engaging editorial content, email communications, and storytelling that inspires reading and strengthens library engagement.

    Numbers & Facts

    LocationCleveland, Ohio
    IndustryComputer Software
    Company Size100 to 499 employees
    Year Founded1986
    Websitehttps://company.overdrive.com/company/careers/open-positions/

    Description

    Description

    Position at OverDrive

    This position will require you to be in the Greater Cleveland, OH Area
    We are presently in a hybrid schedule, 2 days on campus and 3 days WFH

    The Content Marketing Specialist's responsibilities including bringing the Libby brand to life through engaging editorial content, email communications, and storytelling that inspires reading and strengthens library engagement. This role leads the day-to-day editorial planning, content development, and audience growth efforts for Libby Life, Libby’s consumer-facing content hub, while ensuring content reflects Libby’s voice, brand standards, and business priorities. This position drives the development of trusted, high-quality content that connects readers with books, libraries, and reading recommendations across search, newsletters, social channels, and emerging AI-powered experiences. The role partners with internal subject matter experts, freelance contributors, and cross-functional teams to identify content opportunities and deliver editorial strategies that support audience growth, engagement, and retention.
     
    Responsibilities:    
    • Own day-to-day editorial planning, content calendars, and execution for Libby Life content initiatives.
    • Coordinate content creation across internal contributors, subject matter experts, freelancers, and guest writers to ensure timely publication.
    • Serve as primary editor for contributors, providing feedback, coaching, and guidance to maintain content quality and brand standards.
    • Develop, write, edit, proofread, and optimize blog, newsletter, website, and marketing content that supports audience engagement and business objectives.
    • Recommend content, blog, and newsletter strategies that align with audience interests, seasonal opportunities, and marketing priorities.
    • Coordinate cross-functional stakeholders, approvals, and publication timelines to ensure projects are delivered on schedule.
    • Maintain and improve editorial workflows, documentation, style guides, and content governance processes.
    • Analyze content performance and audience trends to inform future content planning, optimization opportunities, and recurring editorial programs.
    • Drive content repurposing across blog, email, social, and website channels to maximize reach and value.
    • Apply SEO, AEO, and GEO best practices in partnership with the Digital Marketing Specialist to improve content discoverability across search and AI-powered experiences.
    Requirements:    
    • Bachelor's Degree in Marketing, Journalism, English, Communications, Creative Writing, or related field.
    • 3-7 years of experience in content strategy, editorial management, content marketing, publishing, journalism, blogging, or a related field.
    • Demonstrated experience managing editorial calendars, publishing schedules, and content workflows.
    • Strong writing, copyediting, proofreading, content development, and storytelling skills, including the ability to transform complex topics into engaging consumer-facing content.
    • Experience coordinating internal contributors, subject matter experts, freelancers, or external writers.
    • Knowledge of audience development, content engagement, newsletter strategy, content performance metrics, and content optimization best practices.
    • Experience working with content management systems and publishing platforms, with familiarity applying SEO, AEO, and GEO best practices.
    • Excellent organizational, project management, collaboration, and communication skills, with the ability to manage multiple deadlines, competing priorities, and stakeholders.
    • Ability to work independently while managing multiple projects and cross-functional partnerships; proficiency with Microsoft Office Suite and collaboration tools.
    What’s Next:  
     
    As you’ve probably guessed, OverDrive is a place that values individuality and variety. We don’t want you to be like everyone else, we don’t even want you to be like us—we want you to be like you! So, if you're interested in joining the OverDrive team, apply below and tell us what inspires you about OverDrive and why you think you are perfect for our team.  

    OverDrive values diversity and is proud to be an equal opportunity employer.  
     
    #LI-DNI 

    About Company

    There are few opportunities out there where you can do what you love and make a difference. At OverDrive, we advocate literacy and reading by equipping libraries and schools with digital media. What does that mean? It means we create the software, build the platforms, develop the relationships, and promote the products that literally define the eBook lending industry. We are the innovators, the envelope-pushers, the visionaries. It’s fun and challenging – and we feel good about what we bring to the world.

    From New York to Shanghai, Helsinki to Cairo, we work with 30,000 schools, libraries, colleges, corporations and retailers to provide bestselling eBooks, audiobooks, music and video for people to borrow or buy. We need great people to accomplish great things. That’s where you fit in.

    From day one, your ideas and projects will contribute to cutting-edge initiatives that positively impact millions of people worldwide. And if you need a break, we’re cool with that: we’ve even got a par 3 golf hole, foosball, ping-pong table, walking trail, and workout room on site to use while you clear your head. We work hard and play hard, because creativity takes balance. Ready to learn more? Apply below and find out for yourself what it feels like to create reading happiness. 

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