Job Title: Content Marketing Manager
Industry: Health Insurance
Location: Philadelphia, PA, onsite 3x per week
Job Type: Contract-to-Hire
Responsibilities
The Content Marketing Manager is responsible for planning and executing marketing and communications deliverables that drive awareness, adoption, and growth of client's products and capabilities across the B2B market. You will translate complex information about our products, programs, capabilities, and results into clear, compelling stories and campaigns that demonstrate the value the client delivers to customers and members.
This role requires a strong understanding of customer and business needs, the ability to manage multiple priorities, the ability to craft content and messaging, and a proactive approach to identifying and exploring new ideas and opportunities.
- Partner with Product, Sales, Clinical, Operations, Informatics, and other subject-matter experts to uncover the story behind our capabilities and results and create compelling marketing collateral and content for employers, brokers, consultants, and sales across a variety of channels and mediums.
- Develop materials across formats, including presentations, thought leadership, talking points, fact sheets, articles, digital & social media content, and sales enablement.
- Lead the planning, timeline management, strategy, and development of marketing campaigns and related materials for key accounts, business partners, and corporate projects.
- Stay close to customer needs, market trends, and business priorities to identify new marketing opportunities.
- Translate creative concepts, strategic ideas, and complex information into visually compelling presentations, graphics, and other marketing materials that clearly communicate the story and drive audience engagement in collaboration with the creative team.
- Manage multiple initiatives from concept through completion in a fast-paced, highly collaborative environment.
Required Qualifications- Bachelor’s degree in Communications, Marketing, Business, or a related field.
- Five or more years of experience in marketing or communications.
- Working knowledge of graphic design principles, including layout, typography, color, visual hierarchy, and data visualization.
- Excellent written and verbal communication skills, with the ability to translate complex information into clear, audience-appropriate messaging.
- Experience developing product collateral, client-facing materials, presentations, campaigns, and communications that support sales and retention efforts.
Preferred Qualifications- Health insurance, health care, or employee benefits experience.