The Branding & Communications Manager plays a key role in shaping how Wolters Kluwer Tax & Accounting (TAA) communicates with employees, customers, partners, and the market. Reporting to the leader of Branding & Communications for TAA, this position develops and executes communication strategies that strengthen our brands, support business priorities, and elevate thought leadership.
Serving as a trusted communications partner to senior business leaders, this role helps shape messaging around innovation, customer success, business transformation, and industry trends. Working closely with product marketing, HR, external communications, and business stakeholders, the successful candidate will translate complex topics into clear, compelling stories across internal and external channels.
The ideal candidate is a collaborative communications professional who combines business acumen with creativity and curiosity. They understand that modern communications must resonate with both human audiences and increasingly AI-powered discovery experiences, and they bring a thoughtful, forward-looking approach to storytelling, brand building, and stakeholder engagement.
Learn more about Wolters Kluwer Tax & Accounting:
https://www.wolterskluwer.com/en/about-us/organization/tax-and-accounting
Key Responsibilities
Strategic Communications & Storytelling
Develop and execute communication strategies that support business priorities, strengthen brand reputation, and drive engagement across internal and external audiences.
Translate complex business, technology, and market topics into clear, compelling narratives that resonate with key stakeholders.
Ensure consistent messaging across channels, audiences, and initiatives.
Executive & Thought Leadership Communications
Partner with business leaders and subject matter experts to develop presentations, articles, speaking materials, social content, and other thought leadership assets.
Help elevate executive visibility and position leaders as trusted voices in the profession.
Identify opportunities to amplify customer success stories, industry insights, and innovation initiatives.
Internal Communications & Change Management
Develop communications that support employee engagement, organizational change, business transformation initiatives, and culture-building efforts.
Partner with HR and business leaders to deliver clear, timely, and effective communications that help employees understand priorities and navigate change.
Brand Stewardship
Ensure communications align with Wolters Kluwer and CCH brand standards, messaging frameworks, and strategic positioning.
Collaborate with global branding and communications teams to maintain consistency while supporting regional business needs.
Cross-Functional Partnership
Work closely with Product Marketing, Digital Marketing, External Communications, HR, and business leaders to deliver integrated communications programs.
Support key business initiatives, product launches, events, customer programs, and executive engagements.
Communications Innovation & Emerging Technologies
Leverage AI tools and emerging technologies to improve communications effectiveness, workflow efficiency, and content development.
Stay current on evolving communications, search, and content consumption trends and identify opportunities to apply new approaches across the function.
Develop content and messaging that is clear, credible, and structured for both human audiences and AI-powered discovery experiences.
Partner with Digital, Marketing, and Content teams to help ensure important business narratives, thought leadership, and proof points are easily understood, surfaced, and referenced across evolving search and AI environments.
Bring forward new ideas, tools, and best practices that help the organization communicate more effectively in a rapidly changing digital landscape.
Measurement & Insights
Monitor communications performance and market trends to inform strategy and improve outcomes.
Track key metrics related to engagement, message effectiveness, thought leadership visibility, and brand reputation.
Use insights and data to continuously refine communications approaches and recommendations.
Other Duties
Qualifications
Education
Experience
5-8 years of experience in corporate communications, brand communications, public relations, or a related field.
Exceptional writing, editing, and storytelling skills across a variety of formats and audiences.
Experience developing executive communications, thought leadership content, and strategic messaging.
Demonstrated ability to manage communications initiatives in a complex, matrixed organization.
Experience partnering effectively with senior leaders and cross-functional teams.
Strong project management and organizational skills, with the ability to balance multiple priorities and deadlines.
Experience within technology, software, professional services, or information services industries preferred.
Familiarity with tax, accounting, audit, legal, or financial services industries is a plus.
Curiosity about emerging AI technologies and experience using generative AI tools to enhance communications planning, content creation, and workflow efficiency.
Understanding of how content is discovered, interpreted, and amplified across both traditional digital channels and emerging AI-powered experiences.
Technical Skills
Microsoft 365 (Word, PowerPoint, Excel, Outlook, Teams, SharePoint)
Microsoft Copilot and other generative AI tools
Social listening and media intelligence platforms (e.g., Meltwater, Brandwatch, Sprinklr)
Project management platforms (e.g., Asana, Monday.com, Adobe Workfront)
Employee communications platforms (e.g., PoliteMail or similar tools)
Travel
The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.
Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
$98,500.00 - $172,700.00 USD
This role is eligible for Bonus.
Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.
Additional Information:
Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.
At Wolters Kluwer, we excel at creating content solutions for use in a professional context in the fields of health, corporate services, finance, tax, accounting, law, regulation, and education. We are professionals serving professionals and are committed to delivering essential content, software, and services to help our customers make their most critical business decisions. Utilizing the latest in information technology, we ensure that our customers have the solutions they need, when they need them, and in the media best suited to their requirements. When we achieve this, we deliver on our goal of being the market leader in content in context.
Partners in Innovation
Wolters Kluwer professionals are continuously engaged in an ongoing exchange of expertise and ideas with our customers about their work. This partnership in innovation is at the heart of meeting our commitment to the lawyers, doctors, nurses, tax advisors, teachers, and business executives we serve. Knowledge of their professional workflows and the ability to apply emerging technologies to make them more efficient and productive are at the heart of this partnership.
Leading Positions and Brands
Strong market positions are very important to our business strategies at Wolters Kluwer, and we value the leading positions we hold in most of our markets. Across all of our markets, we own strong, enduring brands in North America such as Adis International, Aspen Publishers, Bankers Systems, CCH, ClineGuide, CT Corporation, Kluwer, Facts & Comparisons, IFI Claims, Lippincott Williams & Wilkins, Loislaw, Medi-Span, Ovid Technologiesand Skolar. These brands have promised and delivered high quality information for decades, and we are committed to continuing to do everything necessary to earn, retain, and expand leadership positions in our selected markets.