Campaign Operations Specialist

Description

The Campaign Operations Specialist owns the end-to-end execution of marketing campaigns from intake through deployment. They are accountable for building and testing the technical components that bring campaigns to life, ensuring every program is launched accurately, efficiently, and on time. Responsibilities include developing targeted audience lists, scheduling emails, setting up events, building landing pages, and creating automated workflows that support lead management, track engagement, and enable personalized experiences. Working closely with business marketing partners, this role manages a high volume of marketing campaigns simultaneously, each with unique timelines, distinct audiences, varying assets, and workflows.

Individuals who thrive in this role enjoy bringing structure to complex work and take pride in delivering operational excellence. They naturally identify and resolve issues before deployment - whether it's a broken link, potential legal risk, or workflow gap. This individual effectively manages competing priorities, adapts to changing business needs, and consistently delivers accurate, high-quality work.

Successful candidates are comfortable working with technology, data, and integrated platforms. They seek to understand not just how the work gets done, but why. They find opportunities to deepen their understanding of the solutions they support and how information flows across systems. They apply these insights to improve operational efficiency, maintain data integrity, and drive stronger campaign performance.

Responsibilities

• Owns campaign setup, testing, segmentation, and launch of multi-channel marketing campaigns using a marketing automation platform.
• Manages a high volume of campaigns simultaneously, effectively prioritizes work, balances competing deadlines, and ensures timely delivery without compromising quality.
• Accountable for campaign timelines, tracking project progress, and communicating status with stakeholders throughout the campaign lifecycle.
• Conducts comprehensive quality assurance reviews including validating workflow logic, audience segmentation, links, copy, layout, and tagging to ensure accurate, error-free execution.
• Identifies risks before they impact campaign delivery, such as technical feasibility, incomplete campaign details, spam risks, or delayed assets.
• Partners closely with business marketing and digital strategy leads to translate campaign briefs and strategies into automated and trackable marketing programs.
• Follows established workflows, SOPs, and ensures operational consistency across all campaign execution.
• Diagnoses and resolves execution errors related to workflows, segmentation, and other technical issues quickly and effectively.
• Stays current on marketing automation capabilities, campaign execution best practices, platform enhancements, and operational efficiencies.
• Perform other duties as assigned.

Qualifications

Candidates should have a solid understanding of email marketing best practices and the ability to quickly learn and work within complex marketing technology ecosystems, including Marketo, Power BI, GoToWebinar, Wistia, and related platforms.

• Bachelor's degree in Marketing, Business, Advertising, or a related field.
• 3-5 years of experience executing marketing campaigns from intake to deployment.
• Experience building, testing, launching, and optimizing multi-channel marketing programs through an automation platform (Marketo preferred).
• Proven track record of managing a high volume of concurrent marketing campaigns with varying complexities while delivering accurate, high-quality work on time.
• Demonstrated ability to independently organize and prioritize work, anticipate and adapt to shifting priorities, and balance competing deadlines with minimal direction.
• Experience collaborating cross-functionally and proactively communicating project status, risks, delays, and follow-ups.
• Knowledge of email marketing best practices, audience segmentation, deliverability, and CAN-SPAM regulations.
• Basic HTML knowledge is a plus.