Campaign Operations Coordinator

• Support the execution of the overall marketing strategy focused on prospecting, lead generation, lead nurturing, retention and client cross-sell campaigns to drive growth 

• Work closely with Performance Marketing leadership to align on project and campaign priorities and objectives to carry out effective and efficient execution of campaigns and meet inbound lead goals  

• Support lead generation initiatives by coordinating and managing the organization of inbound leadsacross multiple sources 

• Support all marketing email campaigns; list pulls, creation, and scheduling of email programs  

• Create Marketo programs and Salesforce campaigns 

• Support and overseewebinar preparation and execution, including setup of webinars, coordination, moderation, tracking of registrations, and post-webinar engagement outreach efforts 

• Ensure the accuracy of all campaigns by supporting a robust proofing, testing, and QA process 

• Collaborate effectively across teams 

• Gather and analyze campaign results, including email campaign results, landing page testing results, webinar results, and more 

• Assist with and support database and program hygiene 

• Assist with implementation and setup of new marketing technology

• Bachelor’s degree in marketing, communications, or related field  

• 2+ years of marketing project management experience, including a track record of effectively delivering projects in a fast-moving environment  

• Strong communication abilities; written and verbal 

• Ability to take the initiative and prioritize tasks; good time-management, organizational, problem-prevention and problem-solving skills, the ability to meet deadlines 

• Understanding of the Marketing funnel + customer journey 

• Experience working with cross-functional teams from concept to project conclusion 

BONUS POINTS 

• Experience with Salesforce 

• Experience with Marketo  

• Experience with project management platforms 

• High-level of enthusiasm and organizational skills 

• Self-motivated, ability to work with little or no oversight while possessing a solution seeking attitude 

ABOUT WAYSTAR

Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.

Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers.  We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.

Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar on Twitter.