Campaign Manager, AWS Cloud Sales Center (CSC) , US Customer Acquisition

Amazon Web Services is seeking a driven Campaign Manager to join the Cloud Sales

Center (CSC) Customer Acquisition organization. This role sits at the intersection of sales

strategy, partner engagement, and pipeline generation, and is responsible for designing,

executing, and measuring prospecting campaigns that accelerate pipeline creation and

revenue realization for AWS inside sales teams across NAMER.

The CSC Campaign Manager is the connective tissue between AWS go-to-market priorities

and frontline execution. You will work backwards from Geo and Service pipeline goals to

build campaign prioritization frameworks, source and package sales plays, orchestrate

partner co-sell motions, and drive mechanisms like POWER Day that generate measurable

pipeline outcomes. This is not a marketing role; it is a sales-aligned program management

role that demands operational rigor, cross-functional influence, and a bias for action.

Impact and Scope

• Directly contribute to pipeline generation through well-executed campaign strategies

across one or more CSC segments (Enterprise, SMB, Greenfield, ISV, or Startups)

• Own the campaign execution calendar (Plan of Record) for assigned segments,

managing 15-25 sales plays per year

• Manage partner co-sell programming with moderate complexity, coordinating with 3-5

partners per quarter

• Deliver independently on campaign execution while seeking guidance from

leadership on strategic prioritization

• Support AWS market presence in NAMER through targeted prospecting programs,

events, and direct engagement

Track campaign attribution and pipeline tagging to demonstrate ROI and inform future

investment

Key job responsibilities

Campaign Strategy and Execution

• Work backwards from AWS Geo and Service pipeline goals to build campaign

prioritization with service-level offers, messaging, and go-to-market execution

• Develop detailed campaign project plans including: campaign goals, target audience,

messaging, calls to action, distribution channels, propensity-to-buy list assessment,

and campaign schedules

• Source, package, and quality-assure all campaign assets before they reach

Customer Acquisition Representatives (CARs), maintaining high standards for

frontline usability

• Build prospecting workflows, lead distribution mechanisms, and discovery guides that

enable CARs to execute campaigns effectively

• Obsess over the end customer experience and design campaigns that meet

customers where they are in their cloud journey

Partner Co-Sell Programming

• Develop and execute partner co-sell campaigns to accelerate incremental pipeline

through targeted motions (live and virtual)

Design partner playbooks defining roles, responsibilities, enriched contact delivery,

and success metrics

• Coordinate with partner stakeholders to align on target accounts, value propositions,

and campaign timelines

• Track partner-attached rates and campaign outcomes to validate and iterate on the

partner motion

Cross-Functional Alignment

• Collaborate with AWS Sales Leadership, WWSO, Specialty Sales, Marketing,

Business Development, and Partner teams to align campaign execution with business

priorities

• Serve as the point of contact for WWSO and industry teams, representing CSC

requirements and ensuring sales plays are adapted for segment-specific customer

profiles

• Orchestrate POWER Day execution for assigned segments, driving weekly

prospecting cadences with segment-specific targets

• Support customer-facing engagement at live and virtual events, or via direct

campaign execution including prospecting calls and discovery meetings

Reporting and Analytics

• Forecast, track, and report campaign effectiveness metrics (pipeline generated, lead

volume, conversion rates, partner-attached rates, PRR) to internal stakeholders

• Deliver weekly campaign reporting and contribute to Monthly Business Reviews
• Continually monitor, analyze, and tune campaigns to maximize conversion, pipeline,

and revenue generation

• Identify patterns in campaign performance data to improve technical and business

solutions within the CSC

About the team

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Why AWS

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

Inclusive Team Culture

Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.