Effective: 2.12.2026
At Southeastern Equipment Company (SEC), we don’t just sell equipment — we help our customers win.
We’re looking for a high-energy, analytically driven, field-focused sales professional to take ownership of market expansion in Franklin County and surrounding areas. This is not an entry-level sales job. This is a launchpad into a long-term Outside Sales career with structured development and real territory impact.
If you’re competitive, data-driven, and hungry to build something bigger than yourself — keep reading.
The Business Development Sales Representative (BDSR) is a high-impact, field-based sales role responsible for accelerating market penetration and expanding SEC’s customer footprint.
As the territory’s Data Intelligence Champion, you will:
Leverage advanced market analytics to uncover underserved segments
Reactivate dormant accounts
Displace competitive fleets
Convert insights into real revenue
This role bridges strategic data with boots-on-the-ground execution.
You will manage the full sales cycle — from prospecting and qualification to closing and CRM documentation — while partnering closely with the assigned Outside Sales Representative (OSR).
This position is a structured development path into a future OSR role.
Reports To: Regional Sales Manager
Works Closely With: Assigned Territory Outside Sales Representative (OSR)
This is a field-based role requiring extensive travel within Franklin County and surrounding areas.
50–75% of time in the field
Majority of travel within 1–2 hours of the home branch
Occasional overnight travel for training, vendor events, and company meetings
Exempt
You will be accountable for:
Market Share Growth in CCE Products (Pilot Geography)
Dollar Value of Opportunities Created
Revenue and Gross Profit Attainment
Dormant & Competitive Account Conversions
Weekly Face-to-Face Meetings with Data-Identified Prospects
CRM Activity & Data Integrity Compliance
Mission: To help our customers win.
Vision: To be a leading solutions provider in the construction and related industries.
Values:
Hustle
Thoughtful
Passion
Customer Focused
If these resonate with you, you’ll fit here.
Execute a focused growth strategy using Advanced Market Analytics
Identify and prioritize high-value prospects
Reactivate dormant accounts
Target competitive fleet displacement opportunities
Maintain detailed CRM documentation
Provide territory and competitive intelligence feedback
Stay informed on industry and product trends
Own the full sales cycle: prospect → qualify → quote → negotiate → close
Conduct equipment demos and deliver value-based presentations
Collaborate with Territory OSR for full market coverage
Drive new, used, and rental equipment sales
Identify cross-sell opportunities for Parts & Service
Generate and transition qualified leads when appropriate
Serve as territory Data Intelligence Champion
Master proprietary analytics and market reporting systems
Translate data into structured daily/weekly sales plans
Provide proof-of-concept feedback to refine the data-driven selling model
Complete ongoing product and sales training
Maintain accurate CRM entries
Track progress toward market share targets
Update contact records and planning sheets
Develop weekly and long-term territory plans
Prepare quotes and proposals
Support credit and collections resolution
Partner with Marketing, Parts, Service, and Operations
Participate in open houses and dealership events
Travel with departments to promote integrated solutions
Perform additional duties as assigned
This role is part of SEC’s structured pipeline for future Outside Sales Representatives.
Over three years, you will receive intensive development in:
Product knowledge & application
Advanced market analytics
Competitive displacement strategy
Negotiation mastery
Closing excellence
Successful completion leads to transition into a full OSR role with an assigned or newly created territory.
This is a career path — not just a job.
Base Salary: $75,000
Target Commission Variable: $25,000
Total Target Compensation: $100,000
Additional Benefits:
Comprehensive benefits package
Vehicle allowance or company vehicle
Full field-technology stack
Professional development investment
Education (Preferred):
Bachelor’s Degree in Business, Agribusiness, Marketing, or related field
Experience:
1–3 years of sales experience required
Heavy equipment, industrial, construction, or technical sales preferred
Strong data literacy and analytical thinking
Ability to convert insights into sales action
CRM and Microsoft Office proficiency
Strong relationship-building skills
Clear ambition for a long-term Outside Sales career
High organization and territory management discipline
This is an active, field-based role.
Frequent driving
Jobsite exposure and outdoor weather conditions
Climbing and inspecting heavy equipment
Navigating uneven terrain
Lifting up to 50 lbs occasionally
Exposure to noise, mechanical parts, temperature extremes
Appropriate PPE may be required.
If you are competitive, analytical, and motivated to build a long-term sales career in a high-performance environment — we want to meet you.
Apply today and start building your territory.
Southeastern Equipment stands behind the equipment we carry and the customers we serve. At Southeastern, you’re not only getting top performing equipment, you’re getting quality and trusted support. We’re here to make your equipment experience a great one.
Southeastern offers new, used, and rental equipment for each industry with full in-shop and field technician service and a dedicated parts department.
Experienced ManufacturersSoutheastern carefully selects dependable and experienced equipment manufacturers. Each manufacturer excels in delivering parts on time and providing outstanding warranty support. A wide range of trusted manufacturers are available to ensure the right product is available and each customer receives uninterrupted support.
Case, Southeastern’s primary vendor, is a world-class construction equipment manufacturer and trusted partner for over 50 years. Case has received numerous performance awards and leads the industry with their innovative products.
Factory Trained TechniciansSoutheastern’s factory trained technicians understand that your equipment’s operation is key to your success. Our technicians have a wide range of experience and are always prepared with a fleet of service trucks. At your job site or in our facility, Southeastern’s factory trained technicians use advanced diagnostic and repair tools to provide the fastest turnaround.
On Hand and Specialized PartsSoutheastern has an extensive inventory of parts to efficiently support our service team. This on hand inventory allows service technicians to quickly diagnose and repair your equipment. Dedicated parts personnel are available at each location to help you find the part you need – even for older, specialized equipment.