| Location | Lakeland, Florida |
Business Development Manager – Home Care
Location: Polk County, Florida
Schedule: Full-Time
Work Arrangement: Field-Based / Community-Facing
Compensation:$75,000 Base Salary + Performance-Based Commission
Build Relationships. Help Families. Grow Something That Matters.
Our client, an established home care organization serving Polk County, Florida, is seeking an exceptional Business Development Manager to help lead its next stage of growth.
This is not a traditional “drop off brochures and attend networking events” sales position.
We are looking for someone who can build meaningful relationships throughout the healthcare and senior care community, earn the trust of families, convert opportunities into new clients, and remain connected throughout the client journey.
The right person may come from home care, senior living, hospice, home health, healthcare sales, community relations, admissions, care management, client services, or another relationship-driven sales environment.
What matters most is that you know how to build trust, create opportunities, close business, and take exceptional care of people.
What Makes This Role Unique
Build a Market, Not Just a Pipeline
Our client has an established presence in Central Florida, a strong operating infrastructure, and an ambitious growth strategy.
Your mission is straightforward:
Create profitable, sustainable growth by becoming one of Polk County’s most trusted relationships in senior care.
You will develop referral partnerships while also helping families navigate the transition from initial inquiry through assessment, admission, and ongoing care.
Stay Connected Beyond the Sale
We believe the best business development professionals don’t disappear after the sale.
They help create an exceptional client experience.
This role combines the discipline and competitive drive of a high-performing salesperson with the relationship skills of an exceptional client-care professional.
You’ll remain connected to families after admission and work closely with operations to make sure what was promised during the sales process is being delivered.
Key Responsibilities
Business Development & Growth
You will build and manage a strategic referral network throughout Polk County, including relationships with:
You’ll identify high-value referral opportunities, develop relationships, conduct presentations and meetings, maintain disciplined follow-up, and turn those relationships into measurable growth.
We don’t measure success by how many places you visit.
We measure what those relationships produce.
Sales & Conversion
You will actively manage opportunities from referral through admission.
Responsibilities include:
Our philosophy is simple:
Land the plane.
When a family needs care, speed, empathy, confidence, and follow-through matter.
Client Relationship & Care Partnership
This is where the role differs from a traditional salesperson.
You’ll remain connected to the client experience after admission and work closely with operations to ensure what was promised during the sales process is being delivered.
That may include:
You won’t independently own scheduling or daily operations, but you will be expected to understand operational capacity and sell responsibly into what the organization can successfully staff and service.
Growth and operations must work together.
Relationship Management
You will become a trusted resource for referral partners, clients, and families by:
What Success Looks Like
This is a performance-driven position with clearly defined goals and meaningful commission opportunity.
Your scorecard will include metrics such as:
Meaningful Referral Conversations Qualified Referrals Assessments Admissions Conversion Rate New Billable Hours Client Retention
Success will also be measured through:
The objective isn’t simply to generate leads.
It’s to generate profitable, sustainable, retained business.
Who We’re Looking For
You may be an excellent fit if you have:
Most importantly, we’re looking for someone who combines competitive drive with genuine compassion.
You should enjoy winning, but understand that in senior care, winning begins with helping people.
Ideal Background
Relevant experience may include:
Direct home care experience is highly valued, but we are equally interested in accomplished relationship-driven sales professionals who understand how to develop referral relationships, close business, and provide an exceptional customer experience.
Compensation
Base Salary: $75,000
PLUS performance-based commission/incentive compensation tied to measurable business results.
We want exceptional performers to have the opportunity to earn exceptional compensation.
Our philosophy is simple:
The base compensates you for the role. Performance compensation rewards the value you create.
There is meaningful upside for someone who consistently generates qualified referrals, new clients, profitable billable hours, and sustainable growth.
Training & Support
You won’t be expected to figure everything out alone.
You’ll have:
Why Join This Organization?
You’ll join an established home care organization that is investing heavily in its people, systems, technology, marketing, and next stage of growth.
This is an organization focused on building something bigger than a traditional sales department.
They’re building a growth organization where sales, operations, client experience, and caregiver capacity work together.
You’ll have the opportunity to build meaningful relationships throughout Polk County, grow a business, help families navigate important care decisions, and see the direct impact your work has on seniors and their families.
If you’re an accomplished relationship builder who loves healthcare, enjoys developing business, knows how to close, and wants your work to genuinely impact families, we’d love to meet you.
Don’t have your resume on hand?
Text “POLK SALES” to 609-710-7936 for an On-The-Go Application.
EOE