Business Development Manager

Critical Fit Recruiting

  • Bowling Green, Kentucky
  • 6 days ago

    Highlights

    This is a player-coach role combining direct account ownership, leadership of the medical sales team, and development of new business through new products into existing accounts, existing products into new accounts, and new-to-new opportunities. Identify and develop new adhesive systems and tape constructions for wearable device, wound care, diagnostics, and general device applications; formally scope development requests with Product Management and R&D.

    Numbers & Facts

    LocationBowling Green, Kentucky

    Description

    The Business Development Manager will beresponsible for the commercial performance and growth agenda for the Medical business. This is a player-coach role combining direct account ownership, leadership of the medical sales team, and development of new business through new products into existing accounts, existing products into new accounts, and new-to-new opportunities. The role is the commercial front door to the medical market and responsible for what the business earns today and for building what it earns long-term. Works in close partnership with Product Management, R&D, Regulatory/Quality, and Operations to move opportunities from application discovery through qualification to commercialized, specified revenue.


    Key Responsibilities:

    Commercial Ownership

    • Deliver Medical business revenue, volume, and contribution margin against annual operating plan.
    • Own and support the top-tier medical OEM and converter relationships directly; protect specified positions and defend against competitive displacement at named accounts.
    • Build and maintain multi-level relationships at target accounts - R&D, procurement, quality, and manufacturing engineering.
    • Support pricing strategy and lead annual price actions for the medical portfolio in coordination with Product Management; defend margin through value articulation.
    • Manage commercial continuity through the plant and operations transition. 
    • Forecast medical demand monthly with a level of accuracy that operations can plan against.

    Team Leadership

    • Manage and develop a team; set account priorities, coach on account planning and opportunity qualification.
    • Conduct structured account reviews on a defined cadence; ensure territory coverage is allocated to value.
    • Build the capability case for future headcount in medical as the business scales.

    Business Development

    • Build and maintain a qualified opportunity pipeline in CRM. 
    • Identify and develop new adhesive systems and tape constructions for wearable device, wound care, diagnostics, and general device applications; formally scope development requests with Product Management and R&D.
    • Map and prioritize the medical converter channel; build partnerships that pull product through to the OEM and manage channel conflict where converter and OEM interests diverge.
    • Convert qualified opportunities to first production PO and own the transition to steady-state account management once at run rate.

    Technical and Regulatory Interface

    • Guide customers through qualification pathway: sample, trial, biocompatibility, stability, and validation requirements.
    • Translate customer performance requirements - wear time, skin adhesion, breathability, moisture management, sterilization compatibility - into actionable development briefs for R&D and Product Management. 

     

    Required:

    • Bachelor's degree in engineering, chemistry, business, or a technical discipline.
    • 8+ years in commercial roles within pressure-sensitive adhesives, tapes, medical device components, or a directly adjacent specialty materials segment.
    • Demonstrated record of selling into regulated medical supply chains - OEM, converter, or contract manufacturer.
    • Demonstrated ability to run a disciplined CRM pipeline.
    • Commercial negotiation experience including supply and quality agreements.


    Preferred:

    • Experience taking a new adhesive construction from concept through customer qualification to commercial launch.
    • Familiarity with converter economics and multi-tier channel management.
    • Exposure to extended-wear and long-duration skin-contact adhesive development.


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