About SRT Marine Systems SRT Marine Systems plc SRT is a global leader in maritime domain awareness technologies delivering systems and products that enhance maritime safety, security, environmental protection, and operational performance worldwide.®em-trak is SRTs internationally recognized AIS and marine communications brand with a global network of over 5000 dealers and distributors and a significant installed base across leisure, commercial, and government markets. Our portfolio includes AIS Class A and B transceivers, small vessel trackers, and integrated VHFAIS systems with continued expansion into a broader connected marine ecosystem.
As we enter the next phase of growth in the Americas, we are seeking a commercially astute and strategically minded Business Development Manager to lead and shape our channel development across the region. This is a truly progressive role where you as an individual can and will make a huge impact on the future growth of the ®em-trak brand.
Overview --------
The Business Development Manager will spearhead ®em-traks strategic expansion across the U.S. and broader Americas, focusing on building a robust channel and market presence. This high-level commercially driven role emphasizes strengthening distributor partnerships, activating dealer networks, and cultivating sustainable demand within key market segments operating within a distributor-led model that relies on credibility, collaboration, and strategic alignment rather than direct control.
Key Responsibilities of the Business Development Manager ---------------------------------------------------
Channel & Distributor Strategy
Optimize distributor performance
Develop collaborative growth plans and ensure alignment with ®em-traks brand, product, and margin objectives
Collaborate with manufacturers representatives to maximize territory coverage
Dealer & Installer Activation
Map and qualify dealer networks
Identify high-potential partners and lead enablement initiatives such as training and trade show engagement to drive demand and value propositions
Market & Segment Development
Prioritize high-value verticals (e.g., commercial retrofit, OEM, government)
Develop tailored strategies and support OEM and integrator relationships
Provide market insights to inform product and pricing strategies
Demand Generation & Brand Positioning
Represent ®em-trak at regional industry events
Enhance brand credibility and support targeted marketing initiatives aligned with channel strategies
Cross-Functional Collaboration
Align regional efforts with global sales and product teams
Relay market intelligence and contribute to long-term regional growth planning
Business Development Manager - What Success Looks Like in the First 12 Months -------------------------------------------------------------------------
Clear channel segmentation and mapping. Enhanced distributor engagement and accountability. Activation and increased engagement of key dealers. Development of a structured pipeline within target verticals. Elevated market visibility and strengthened brand positioning. Be pivotal role in shaping ®em-traks growth in the Americas.
Experience ----------
Exceptional business development or regional sales within marine electronics or related technical sectors (aerospace, communications, etc.). Proven success in distributor-led markets and dealer network development. Experience collaborating with manufacturers reps. Strong commercial acumen with technical literacy to engage with OEMs, installers, and integrators. Marine electronics experience is highly advantageous.
Personal Attributes -------------------
Location & Travel -----------------
Based in the U.S. Florida preferred but not essential. Regular travel across the Americas region required, including trade shows, distributor visits, and customer engagement.
Business Development Manager - What We Offer --------------------------------------------
Competitive salary with performance incentives. Healthcare benefits. Flexible working arrangements.