Business Brand Manager

Company & Culture:                                                    
At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.

Requirements: 

• Experience: 3+ years in brand management or marketing within CPG (Exp. In Food & Bev or Health and Wellness industry)
• Hands-on yogurt category expertise combined with premium brand management experience
• Prior experience managing a premium, highly nutritious consumer brand is strongly preferred
• Experience with premium-priced products in competitive categories, including an understanding of thin margins and high cost-of-goods dynamic
• Familiarity with products that have a short shelf life or require close coordination across supply chain, marketing, and retail partners
• Education: Bachelor’s Degree in Marketing or related field (required); MBA (preferred)
• Computer Skills: Experience working with syndicated data, preferably IRI, SPINS, or ACNielsen; Advanced MS PowerPoint and Excel skills

Job Description: 

We are seeking a Brand Manager who blends strong foundational brand marketing with provocative approaches that break free from traditional marketing, to take the reins of our portfolio of highly-functional early-stage health and wellness beverage brand.

As an emerging leader in a category of our own, we need a bold, strategic thinker who thrives in an entrepreneurial environment. Someone who can shape brand identity, develop breakthrough marketing campaigns, and drive adoption and brand love with early adopters/leading edge consumers. If you are energized by the opportunity to craft a brand’s trajectory, engage culture-setting consumers, and pioneer a movement, we’d love to meet you.

Key Responsibilities:

• Develop, execute, and optimize brand strategies to enhance brand affinity, drive awareness, and foster consumer loyalty and advocacy
• Support the development of brand positioning and messaging frameworks, ensuring differentiation and effective storytelling in an emerging category
• Support the Creative team in developing breakthrough campaigns while ensuring cohesive execution across touch-points while effectively engaging with the consumer target
• Support innovation by developing and executing go-to-market launch plans to generate news and excitement for new products
• Leverage market research and consumer insights to inform strategies and identify growth opportunities
• Partner with Marketing, Sales, Creative, Finance, and Operations teams to develop customer programs, brand communication plans, and sales tools that drive sales and strengthen market positioning
• Track business and campaign performance metrics, report results and key learnings to senior leadership, and develop recommendations for optimization
• Identify opportunities for process improvement and upskilling, communicate best practices and implement improvement where needed  

Qualifications & Required Knowledge, Skills and Abilities:

• Strategic thinking, ability to translate strategies into marketing plans that will accomplish business objectives via thoughtful and on-brand marketing tactics
• Data-driven decision maker, able to interpret large, complex sets of data, and extract actionable, fact-based insights that will drive results for the brand
• Effective communicator, interpersonal and presentation skills, able to communicate effectively at the executive level
• Thrives in a scrappy, fast-moving, and entrepreneurial environment
• Project management skills and ability to meet deadlines
• Detail oriented, passionate about doing the little things well
• Knowledge of the retail landscape, especially the Natural channel, a plus
• Deep understanding of the unique mindset of early adopters in the health and wellness space
• Knowledge in the following areas: packaging, advertising, promotions, shopper marketing, and brick & mortar retailer landscape 

GT’s Employee Experience (Benefits/Perks):

• Health Insurance: Medical, Dental, Vision
• 401K with Matching
• Discounts on the amazing GT’s product line
• Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)
• Others: food trucks every weekday, and quarterly employee appreciation events

Job Details:

• Work Hours: Hybrid 4:1; 4 days onsite, 1 remote day; Monday-Friday – Standard Business Hours (Based out of LA)
• Work Attire: Smart/Business Casual
• Pay Range: $110,000 to $150,000 salary + bonus eligible

GT's Living Foods, LLC is an Equal Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other basis protected under federal, state or local laws.