Summary The Brand Manager - Latin Formats oversees the stations overall sound, audience strategy, and brand identity. This position serves as the creative and strategic visionary for Latin formats, shaping content, curating music, guiding talent, and driving performance across on-air, digital, and streaming platforms.
The ideal candidate brings a deep understanding of U.S. Hispanic audiences and the cultural nuances between Latin genres while ensuring the station consistently delivers compelling, compliant, and competitive programming.
Essential Functions • Content Music & Programming • Develop and execute programming strategies for assigned Latin formats (e.g., Regional Mexican, Latin Pop, Urban, Latino, Tropical, etc.). • Curate music, manage playlists, create format clocks, and oversee promotional content. • Oversee all on-air digital and streaming content to maintain brand consistency and audience engagement. • Analyze ratings, audience insights, and research to refine programming and increase listenership.
Talent Management • Hire, train, and mentor on-air hosts, producers, and board ops. • Conduct regular air-checks and provide clear, constructive performance coaching. • Collaborate with talent to create culturally relevant and engaging content for Hispanic audiences.
Operations & Scheduling • Create and manage broadcast schedules and logs. • Coordinate automation systems, oversee production workflows, and maintain programming budgets. • Ensure smooth execution of all dayparts and station features.
Audience Ratings & Strategy • Monitor Nielsen ratings, digital metrics, and streaming data to inform programming decisions. • Use market research and audience surveys to strengthen brand position in the Latin marketplace. • Develop strategies that reflect regional Hispanic listening habits and music trends.
Compliance Marketing & Promotion • Ensure full compliance with FCC regulations and internal policies. • Manage underwriting or sponsorship elements in collaboration with sales. • Work closely with promotions and marketing teams to execute station events, contests, and community initiatives.
Technical & Production Oversight • Oversee audio quality, production processes, and digital delivery methods. • Coordinate taping, editing, imaging updates, and production tasks to maintain high-quality sound.
Entravision Communications Corporation is a leading global media company that reaches and engages U.S. Latinos across acculturation levels and media channels, as well as consumers in Mexico and other markets in Latin America. The Company’s comprehensive portfolio incorporates integrated media and marketing solutions comprised of acclaimed television, radio, digital properties, events, and data analytics services. Entravision has 55 primary television stations and is the largest affiliate group of both the Univision and UniMás television networks. Entravision also owns and operates 49 primarily Spanish-language radio stations featuring nationally recognized talent, as well as the Entravision Audio Network and Entravision Solutions, a coast-to-coast national spot and network sales and marketing organization representing Entravision’s owned and operated, as well as its affiliate partner, radio stations. Entravision’s Pulpo digital advertising unit is the #1-ranked online advertising platform in Hispanic reach according to comScore Media Metrix®, and Entravision’s digital group also includes Headway, a leading provider of mobile, programmatic, data and performance digital marketing solutions primarily in the United States, Mexico and other markets in Latin America. Entravision shares of Class A Common Stock are traded on The New York Stock Exchange under the symbol: EVC.