Associate Media Director

Hey, we're GYK — an independent, integrated creative agency. Our Creative Growth Engine is made up of 65 creative entrepreneurs, modern storytellers, Emmy‑award‑winning makers, and data‑driven problem solvers who believe creativity is a strategic lever for growth. To us, autopilot is the enemy — the enemy of growth, the enemy of standing out, the enemy of winning in the marketplace. Clients don't come to GYK to maintain the status quo; they come to us because we embrace curiosity, question assumptions, and deliver creative solutions that work harder, drive business impact, and help brands punch above their weight class. Because at the end of the day, impact is our end game.Named #6 in Indie Agency News' “Top 40” Competition in 2025 and “Best of Show” by The Ad Club of New England in 2024, GYK is proud to partner with brands like Milo's Tea Company, New Hampshire Travel & Tourism, Ken's Foods, Citizen's Bank, NH Lottery, Sweet Baby Ray's, Harpoon Brewery, Culture Pop Soda, Keolis Commuter Services, Hometown Financial Group, and the Boston Bruins. GYK is headquartered in Manchester, NH, with an office in downtown Boston.Must have experience with CPG clients, both established and emerging.Core ResponsibilitiesDevelop and execute holistic media strategies; lead team in paid media development, execution, and innovationEvaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience.Directly manage effective, measurable, and successful ad campaigns.Ensure consistency and quality of campaigns.Communicate ad performance to clients and account teams effectively, translating the advertising alphabet soup into actionable insights.Identify incremental opportunities that align with client objectives and drive organic agency growthSupervise, train, and develop skills of junior staff by managing workload, delegating responsibilities, and checking work for accuracyWorks with media director to ensure Media offering is cutting‑edge and leading in the mid‑size agency category (media tool certifications, build case studies, contribute to industry articles)LeadershipAdvances best practices of agency process, values, and principlesPartners with internal departments to collaborate, build relationships, share learnings for improved output and workflowProvides job performance feedback to direct reports and makes recommendations to management for promotion or performance improvementSupports the Head of Media in providing staffing recommendations and daily supervision to all accountsWork with account teams to ensure new media team members are properly onboarded to new accountsResponsible for monitoring team utilization of hours spent on accounts; educate team members on hours allocated for various job functions and projectsIs a resource for others in resolution of complex problems/issuesIs a thought leader on emerging channels and technologies and strives to test new mediaSets an example for effective team management and morale buildingMaintains process for auditing planning, buying, reporting and billing across teamBusinessIdentifies business KPIs at the onset of a campaign and uses those business and media metrics as a tool to help upsell and cross‑sell services to clientsFocuses on performance for media recommendations throughout the life of a campaign, ensuring clients goals are being met (ROI impact) with aggressive optimizationsManages the process and procedure for client set up, billing and overseeing related administrative client on‑boarding functionsCreativityProactive in bringing new ideas and innovative media solutions to both our internal team and our clientsActively participate in creative brainstorms and provide Media expertise in creative reviews when requiredApply creative solutions to problems big and smallOperationsLeads resource management for direct reports to ensure optimal employee utilizationEnsures billings forecasts and commission actuals are updated monthly, as neededContinuously striving to improve workflow process within media department and cross‑functional teamsQualifications9+ years of media planning/buying experienceExperience with CPG clients, both established and emergingStrong attention to detailStrong analytical skills, expertise in reading analyzing and interpreting dataDeep knowledge of essential platforms, including: Campaign Manager360, MRI, Google Analytics. Ability to understand measurement & reporting platform nuancesWorking knowledge across key media platforms channels (Facebook, Instagram, TikTok, X, Snap, Pinterest, YouTube/Google suite) as well as new and emerging platformsPossess the ability to see the big picture and long‑term benefits in addition to short‑term resultsReliably maintain and meet client deadlinesWork as a team player with employees at all levelProven ability to lead people (mentoring and developing) and projectsDisplays and fosters curiosity and an entrepreneurial mindsetSalary range - $90,000 - $120,000#J-18808-Ljbffr