Associate Marketing Manager III, Enterprise Calendar.
Location: Pleasanton, CA. Candidate will be required to come onsite 4 days a week. Non-Negotiable.
Max submission rate for this role is $100.00
The DINE team (Division Integration, National Events) serves as the central liaison between regional marketing teams and national initiatives, aligning company priorities through integrated annual and quarterly planning. We are seeking an Associate Marketing Manager, Enterprise Calendar to lead the execution of Enterprise Calendar initiatives and drive strategic integration between National and Regional marketing efforts.
This role is pivotal in shaping the customer journey across CPG retail, eCommerce, and digital channels, ensuring seamless campaign execution and unlocking incremental value through strategic partnerships and monetization opportunities. The Associate Marketing Manager will help bring enterprise priorities to life through integrated, customer-centric marketing programs that drive engagement, sales growth, and brand impact.
Main Responsibilities
- Lead cross-functional collaboration across Merchandising, ShopEx, Division Leadership, and The Collective to shape the strategic direction of the Enterprise Calendar across retail, eCommerce, and digital marketing channels.
- Execute Enterprise Calendar campaigns that support Regional and National objectives, including incremental sales, unit growth, customer engagement, and performance marketing goals.
- Partner with channel teams, including In-Store, CRM, Collective Media, Platform Maximization, and Digital Commerce, to develop customer-led omnichannel marketing journeys.
- Coordinate integrated marketing initiatives across CPG retail, eCommerce, and digital platforms to ensure consistent messaging and a seamless customer experience.
- Manage project timelines, identify bottlenecks, escalate issues when appropriate, and balance business priorities with operational and technical requirements.
- Review creative assets, promotional plans, and marketing communications to ensure alignment with brand standards, campaign objectives, and executional excellence.
- Monitor campaign performance and leverage insights, data, and customer metrics to optimize future planning and execution.
- Drive innovation through process improvements, operational efficiencies, and best practices that enhance marketing effectiveness.
What We Are Searching For
- A strategic thinker who thrives in a fast-paced, highly matrixed environment.
- A collaborative leader who can influence without direct authority and build strong partnerships across diverse stakeholder groups.
- An organized and detail-oriented professional with a passion for process optimization and delivering measurable business results.
- A customer-focused marketer with an understanding of how consumers engage across retail, eCommerce, and digital touchpoints.
Qualifications and Experience
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in project management, brand marketing, CPG marketing, retail marketing, digital marketing, or a related discipline.
- Experience supporting integrated marketing campaigns across retail, eCommerce, CRM, media, and digital channels.
- Strong project management skills with the ability to manage multiple priorities, timelines, and stakeholders simultaneously.
- Experience using data, customer insights, and performance metrics to inform decisions and drive business improvements.
- Strong communication, presentation, and stakeholder management skills.
- Understanding of paid media, customer targeting, omnichannel marketing strategy, and store/eCommerce operations.
- Experience working with CPG brands, retail merchandising teams, or omnichannel marketing programs preferred.
- Proven problem-solving abilities, sound business judgment, and a passion for innovation.
- Strong initiative, customer service orientation, and interpersonal skills.
- Proficiency in Microsoft Excel, Word, and PowerPoint.