Analysis Skills, Brand Management, Business Administration, Business Case, Business Plan, Business Processes, Business Strategy, Business Support, Category Management, Channel Marketing, Communication Skills, Competitive Analysis/Strategy, Cross-Functional, Demand Forecasting/Planning, Establish Priorities, Feasibility Analysis, Forecasting, Inventory Management, Market Entry Strategy, Marketing, Marketing Communications Strategy, Microsoft Office, Multitasking, Performance Analysis, Presentation/Verbal Skills, Problem Solving Skills, Product/Service Launch, Profit & Loss, Profit & Loss Management, Project/Program Management, SAP, Sales, Strategic Planning, Team Lead/Manager, Time Management, Writing Skills
LOCATION
Chicago, IL
POSTED
1 day ago
Work Location: Chicago
Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for: effective communication including during in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.
Want to make an impact?
The Associate Brand Manager (ABM), Seasonal position is responsible for the day-to-day management of the Halloween and Valentine's Day Seasonal portfolios. The ABM will lead execution of commercial activities and assist with all aspects of running the business, including strategy development and marketing communications in order to optimize sales, profitability and competitive position.
Ways you will make a difference
Lead commercialization activities to execute base portfolio initiatives and proximity innovation launches from concepting through launch.
Contribute to the development and deployment of the short-term and long-term Seasonal portfolio strategy.
Assist in development and execution of multi-year portfolio, providing category, consumer and competitive analyses, and managing key issues and projects supporting business objectives.
Identify, evaluate and prioritize growth opportunities, leading the Commercial team in assessing opportunity feasibility and developing go-to-market launch plan.
Participate in Integrated Business Planning process, inclusive of building forecast risks & opportunities, attending meetings to escalate priority portfolio topics.
Manage portfolio profitability, including assortment optimization, demand forecasting, inventory management, business case assessment and Seasonal performance reporting.
Partner with Channel Marketing and Category management teams to ensure Sales efforts aligned with overall portfolio strategy, including leading development of Seasonal selling materials / release of sales-related materials to field team.
Participate in planning and execution of select Earned and Shopper marketing activities.
Skills that will make you successful
Strong project management skills: Ability to multi-task and to leverage peer influence to drive projects to on-time completion.
Strong oral/written communication skills
Strong analytical ability
Strong creative & problem solving ability
Ability to learn quickly, with agility
Comfort working independently & with ambiguity
Desire to operate in fast-paced, hands-on environment
Bias for action & passion for delivering results
Experiences that will support your success
Bachelors degree, or equivalent experience
MBA preferred (in general management or marketing) or
3+ years of marketing experience at a US Consumer Goods organization
Proficiency with Microsoft Office
Proficiency with IRI or Nielsen a plus
Proficiency with SAP a plus
What We Offer
At Ferrara, were proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Benefits-Resource-Center
Compensation
The salary range for this position is $80,325 to $112,455 annually.