Amazon Brand Development & Launch Manager

ScaleJet

  • Miami, Florida
  • 1 day ago

    Highlights

    Our client, an international company selling beauty products in the USA, is looking for a highly strategic and execution-driven Amazon Manager to take full ownership of its Amazon brand management and new product development and launch processes. Mentorship From a Visionary Leader Learn directly from a founder whos built and scaled businesses across Europe with a track record of turning bold ideas into reality.

    Numbers & Facts

    LocationMiami, Florida

    Description

    Are you an Amazon expert with a passion for creating and scaling winning products?

    Our client, an international company selling beauty products in the USA, is looking for a highly strategic and execution-driven Amazon Manager to take full ownership of its Amazon brand management and new product development and launch processes. In this role, youll lead everything from market validation to top-ranking execution, ensuring each launch is set up for explosive success in the US marketplace. Youll also drive growth for existing products through continual optimization and data-backed decisions.

    If you have a proven track record of successful Amazon launches, deep knowledge of the platform, and a hands-on approach to scaling products, we want to connect with you.

    Key Responsibilities

    • Lead the end-to-end Amazon product development process: from market research and validation to launch and post-launch optimization.
    • Develop and execute standardized, scalable launch SOPs.
    • Own Amazon launch strategy, including listing creation, PPC, pricing, inventory, and reviews.
    • Collaborate closely with product development, creatives, and operations teams to bring products to market effectively.
    • Oversee the creation of SEO-optimized, conversion-focused product listings using keyword research and competitor analysis.
    • Launch products with a clear focus on early momentum: sales velocity, review generation, and keyword ranking.
    • Utilize tools like Helium 10, Keepa, Data Dive, and others to support data-driven decision-making throughout the lifecycle.
    • Monitor products performance daily, making agile adjustments to improve KPIs.
    • Strategize and implement initial PPC campaigns, budget allocation, and ASIN targeting to gain visibility fast.
    • Plan inventory based on launch timelines, velocity estimates, and restock strategies.
    • Conduct detailed post-launch analysis to extract insights and apply them to future launches.
    • Identify and mitigate launch-related risks (e.g., hijackers, suppression, stockouts).
    • Support and mentor internal team members on launch best practices and innovation.

    What Were Looking For

    • 4+ years of Amazon experience, ideally in the US marketplace with a focus on Product launches and Brand development, ideally in the Health and Personal care or Beauty niche.
    • Strong Brand Management skills.
    • Proven success in bringing new products from concept to profitability.
    • Deep understanding of Amazon visuals, SEO, keyword ranking, and listing optimization.
    • Expertise in tools like Helium 10, Keepa, Data Dive, Jungle Scout, etc.
    • Strong project management and cross-functional collaboration skills.
    • Analytical mindset with the ability to turn data into action.
    • Excellent written and verbal communication skills.
    • Comfortable in a fast-paced, results-driven environment.
    • Strategic thinker with an entrepreneurial mindset and high ownership.

    Key Performance Indicators (KPIs)

    • Speed from concept to launch (goal: 1-3 months per product).
    • Sales velocity and keyword ranking achieved in first 30-60 days post-launch.
    • Number of successful launches.
    • Initial review generation and conversion rate performance.
    • Ongoing sales growth and performance improvements of existing products.
    • Inventory accuracy and stock availability during launches.

    What We Offer

    • Flexible Working Hours We care about results, not your 9 to 5.
    • Remote-First Culture Work from wherever you feel most productive.
    • Startup Energy Fast-paced, collaborative, and full of opportunities to grow.
    • Paid Time Off Because rest fuels innovation.
    • Mentorship From a Visionary Leader Learn directly from a founder whos built and scaled businesses across Europe with a track record of turning bold ideas into reality.
    • Real Impact Your work wont sit in a backlog; it goes live, gets noticed, and makes a difference.

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