ABX Marketing Lead - Orchestration

Sage is seeking an ABX Marketing Lead to help develop, scale and lead the U.S. account-based growth strategy across Sage Intacct, X3, and CRE. This role will help move Sage beyond traditional demand generation by building a more coordinated, account-aware motion that connects target account strategy, audience prioritization, funnel performance, cross-functional execution, and measurable pipeline impact.

Reporting into a Senior Director, you"ll own the account-based experience (ABX) strategy across U.S. products by partnering closely with an ABM lead, Data Strategy, XDR leadership, Product Marketing, Sales, Marketing Operations, Campaigns Hub, and Digital Hub. You"ll be responsible for shaping the account-based motion, identifying what support is needed across teams, and influencing the changes required to improve funnel performance and business outcomes.

This role is ideal for a strategic, analytical B2B SaaS marketer who can connect business strategy to execution. The right candidate will know how to monitor funnel performance, identify gaps, diagnose root causes, build business cases for change, and work cross-functionally to move recommendations into action. You"ll need strong business ownership, confidence working across multiple stakeholders, and the ability to influence and align teams.

The focus of this role is to build the ABX engine across U.S. products: defining priority account motions, coordinating cross-functional support, monitoring the health of the funnel, surfacing performance gaps, and driving the changes needed to improve account engagement, opportunity creation, pipeline quality, and revenue impact.

Location Requirement: Hybrid; 3 days per week from either our Atlanta or Austin office.

What we"re looking for? Qualifications:

• 5+ years of experience in B2B SaaS account-based marketing, account-based experience with direct experience building and scaling ABX/ABM programs.
• Demonstrated experience developing account-based strategies across multiple products, segments, verticals, or sales motions, including defining how different account tiers and audiences should be prioritized and engaged.
• Experience using account intelligence such as firmographic, intent, engagement, buying-stage, opportunity, and CRM data to identify priority accounts, inform account plays, and determine when and how Marketing and Sales should engage.
• Strong understanding of account and buying-group engagement across the B2B SaaS buying journey, including account progression, opportunity creation, pipeline quality, sales handoff, and revenue impact.
• Demonstrated ability to orchestrate coordinated account-based motions across Marketing, Sales, XDR/SDR, Product Marketing, Marketing Operations, Digital, Campaigns, Data, and Analytics teams.
• Strong business ownership with the ability to structure complex problems, identify dependencies, define recommended actions, clarify ownership, and drive cross-functional progress through influence.
• Strong analytical skills with the ability to monitor account and funnel performance, identify gaps, diagnose root causes, and translate data into clear recommendations and actions.
• Experience defining success measures and evaluating the effectiveness of account-based programs using account engagement, progression, opportunity, pipeline, and revenue metrics.
• Experience building data-backed business cases for changes to audience strategy, investment, programs, processes, technology, or ways of working.
• Strong communication and stakeholder management skills, with the confidence to lead cross-functional discussions, challenge existing approaches, surface risks, and drive decisions.
• Ability to operate effectively in a complex, fast-moving environment with multiple products, stakeholders, dependencies, and competing priorities.

Who is Sage & Why Join? Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.

• Join a global B2B SaaS company with the scale, customer base, and investment to make ABX a meaningful growth lever - not a side initiative.
• Step into a role with genuine opportunity to shape and mature Sage's U.S. account-based approach as the model continues to evolve.
• Work on high-priority products and growth markets where your impact can be visible across Marketing, Sales, pipeline, and revenue.