In addition to direct customer service (about ¼ of their time is spent on the retail floor and/or pool deck) the Store Director and their leadership team is responsible for ensuring safe operation, effective class scheduling and execution, efficient lead generation and conversion, equipment sales, instructor scheduling, product merchandising, inventory management, scuba equipment service and the store's rental program. The Store Director works closely with our customers, Diventures Store Support, team members, and dive professionals to maximize both customer experience and the business results of our store, with the sales of swimming lessons and aquatics programming as well as scuba instruction, equipment and travel programs.