Founded in 1961, WEG operates mainly in the sector of capital goods, having five main businesses: Motors, Energy, Automation, Coatings Transmission & Distribution, providing global solutions for electric motors, variable frequency drives, soft starters, controls, panels, transformers, and generators. Engages in direct sales and application activities, including receiving customer calls, preparing quotations, product selection and application review, informing customers about pricing, ship dates, and other information pertinent to an order or quotation.