Develop and execute category strategies and annual business plans to achieve growth and profitability objectivesPartner with Finance to manage category P&L performance and support forecasting activitiesContribute to long-range strategic planning, including development of multi-year business plansLead cross-functional teams to successfully execute key business initiativesDrive new product development efforts including consumer insight analysis, product positioning, market assessment, and commercialization supportSupport planning and execution of product launches and line extensionsCollaborate with Sales leadership to review forecasts, identify opportunities, and adjust strategies as needed to meet business goalsSupport website content updates and digital brand presence initiatives. MBA or Bachelorās degree in Marketing, Business, or related field5+ years of brand management or CPG marketing experience, preferably within a manufacturing environmentExperience developing consumer and trade marketing strategies and translating insights into actionable business plansStrong cross-functional leadership and project management experienceExperience supporting multiple sales channels such as Retail, Foodservice, Grocery, Club, Convenience, or related markets preferred.