NewSenior Project Manager - Agile/Traffic Management Systems JobotSenior Project Manager - Agile/Traffic Management SystemsNashville, TN$125,000–$145,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. The ideal candidate enjoys solving complex challenges, managing multiple priorities, and driving successful project outcomes in fast-paced environments.
NewMEP Manager JobotMEP ManagerNashville, TN$100,000–$175,000 / yearOur robust offering—which includes strategy, operational improvements, construction, and engineering—enables us to create one-of-a-kind solutions at the highest levels of customization, delivering precision and partnership to some of the world’s most sophisticated organizations. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal.
NewSenior Project Manager (Technology / Software Delivery) JobotSenior Project Manager (Technology / Software Delivery)Nashville, TN$125,000–$145,000 / yearWe are a leading provider of intelligent transportation and mobility solutions, delivering innovative software, systems, and services that help organizations manage complex transportation infrastructure more efficiently, safely, and sustainably. Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal.
NewSenior Events Manager Marriott International, IncSenior Events ManagerNashville, TN$84,000–$109,000Manage and coordinate Convention Services activities associated with planning, supervising and executing events for more complex and high touch convention and event groups to include sales, negotiations and conflict resolution. • Bachelor’s degree from an accredited university in Hotel and Restaurant Management, Hospitality, Business Administration, or related major; 3 year experience in the event management or related professional area.
NewRegional Manager - Consumer Direct Sales TDS TelecomRegional Manager - Consumer Direct SalesNashville, TN$108,500–$176,300TDS Telecom provides high-speed internet, TV entertainment, and phone services to a diverse range of communities, including small to mid-sized urban, suburban, and rural areas across the U.S. With over 50 years of experience, TDS is committed to building and expanding fiber optic networks that bring cutting-edge connectivity to neighborhoods nationwide. Responsibilities:Manage existing direct sales teams driving activity and delivering sales results from door knocking, partner/referrals, property owner MDU partnerships, local event participation and potential partnership with external door to door vendor to ensure region meets/exceeds sales targets.
NewDistrict Manager DrivelineDistrict ManagerNashville, TN$43,888–$45,000The ideal candidate will enjoy traveling to retail store locations, engaging with employees and store personnel, and ensuring quality project execution for key merchandising initiatives such as category resets, new item cut-ins, product stocking, audits, and data / photo collection. We are seeking a highly motivated, results-driven Retail Operations Manager to lead a team of 100+ hourly merchandising associates, covering 200+ retail locations within a specific market area.
Account Manager - Preferred Vendor Group Servpro Industries, LLCAccount Manager - Preferred Vendor GroupNashville, TNProficient in contract negotiations, with a strong track record of securing enterprise-wide agreements focused on optimizing service level commitments, cost savings and revenue returns. Build and manage strategic relationships with portfolio vendors, developing a strong understanding of both vendor capabilities, franchise needs, and operational challenges.
NewAssistant Community Manager Asset LivingAssistant Community ManagerNashville, TN$20–$22 / hourin all directions, lift and place objects up to 25 lbs, operate machinery or power tools, operate motor vehicles and/or golf carts, identify and inspect objects, be able to work overtime, weekends, night hours (emergencies) work in small and/or enclosed spaces, traverse flat and non-flat terrain, work in extremely low or high temperatures, work in outdoor environments such as precipitation and wind, be exposed to hazardous chemicals. The employee is occasionally required to ascend/descend ladders, stairs, scaffolding, ramps, step stools, and the like, move self into different positions to accomplish tasks in various environments including tight and confined spaces, work in an overhead position and reach, adjust or move objects of up to 25 lbs.
NewSr. EHS Manager, North America A.O. SmithSr. EHS Manager, North AmericaNashville, TNAssist EHSS director in aligning and implementing long-term EHS strategies and annual or short term EHSS action plans, projects or initiatives that effectively manages EHSS compliance and risk mitigation objectives with business and operational needs, operating plans, capital planning, resource staffing. Provide EHS service, solutions, programs, best practices and technical guidance to North American facilities and support functions to effectively and efficiently manage compliance assurance and EHSS risk mitigation.
NewFamily Nurse Practitioner / Physician Assistant - Growth Opportunity Fast Pace HealthFamily Nurse Practitioner / Physician Assistant - Growth OpportunityWoodbury, TNPosting Title: Family Nurse Practitioner / Physician Assistant Overview: In a manner consistent and supportive of our values, the Provider is responsible for delivering high quality health care within Fast Pace Health’s scope of services while achieving optimum patient satisfaction. They must have the ability to respond quickly and accurately to changes in condition or response to treatment and is responsible for providing outstanding patient service within the clinic and through various virtual communication channels, while maintaining a compassionate and welcome atmosphere.
NewFamily Nurse Practitioner / Physician Assistant - Flexible Schedules Fast Pace HealthFamily Nurse Practitioner / Physician Assistant - Flexible SchedulesWoodbury, TNPosting Title: Family Nurse Practitioner / Physician Assistant Overview: In a manner consistent and supportive of our values, the Provider is responsible for delivering high quality health care within Fast Pace Health’s scope of services while achieving optimum patient satisfaction. They must have the ability to respond quickly and accurately to changes in condition or response to treatment and is responsible for providing outstanding patient service within the clinic and through various virtual communication channels, while maintaining a compassionate and welcome atmosphere.
NewOutside Sales Representative - Graphics and Color ARC Document SolutionsOutside Sales Representative - Graphics and ColorNashville, TNARC Document Solutions (www.e-arc.com) is a global leader in digital printing and technology services, dedicated to helping businesses promote their brand and streamline access to critical information. Our team of approximately 1,400 employees is committed to delivering top-class customer service across diverse industries such as retail, sports, entertainment, fitness, construction, education, healthcare, andtechnology .
Marketing Manager / Director of Marketing SeekOne Roofing CompanyMarketing Manager / Director of MarketingBrentwood, TNFull timeThat includes paid media, local demand generation, landing pages, forms, call flows, campaign reporting, agency coordination, Al-enabled workflows, and the feedback loop between marketing, sales, and operations. Experience managing outside agencies, building reporting dashboards, improving CRM workflows, or connecting marketing performance to sales outcomes would also be a strong advantage.
Area Marketing Manager, Digital Strategy Specialized DentalArea Marketing Manager, Digital StrategyFranklin, Tennessee$110,000–$125,000 / yearFull timeWith more than 250 practice locations and over 430 doctors across the United States, Specialized Dental Partners empowers specialists to focus on exceptional patient care while the organization delivers tailored business, operational, and strategic support. The Area Marketing Manager, Digital Practice Strategy reports into the Director of Practice Marketing, owning the digital strategy, website performance, and marketing systems that support practice-level execution across SDP.
Associate Marketing Manager Workwear OutfittersAssociate Marketing ManagerNashville, TennesseeWorkwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. This role connects production and delivery: coordinating marketing asset creation (such as photoshoots and content production) and turning those assets into effective, channel-ready deliverables across email, media, web, and social.
Senior Marketing Manager - Digital Core Modernization PricewaterhouseCoopers LLPSenior Marketing Manager - Digital Core ModernizationNashville, TN$91,000–$321,500 / yearAs a Senior Marketing Manager - Digital Core Modernization, you will play a pivotal role in driving revenue growth, enhancing brand visibility, and capturing new business opportunities within our Internal Firm Services practice. PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
Field Marketing Manager Erie HomeField Marketing ManagerNashville, TN$75,000–$125,000 / yearFull timep>Erie Home is hiring a Field Marketing Manager to build, coach, and lead a team of door-to-door field marketers – driving performance and generating leads for industry-leading home improvement solutions that practically sell themselves. If you're a hands-on leader who thrives on motivating teams and hitting goals, this is your opportunity to make a meaningful impact at one of America’s fastest-growing companies, ranked on the INC 5000 list.
Principal Product Marketing Manager Circle Internet Financial LLCPrincipal Product Marketing ManagerNashville, TNRemote$185,000–$237,500 / yearWhat youll be part of: With the mission to Raise global economic prosperity through the frictionless exchange of financial value, Circle was founded on the belief that stablecoins and public blockchains will rewire our global financial system to enable businesses and people everywhere to more freely connect and transact in the global economy. What youll be responsible for: Circle is seeking a Principal Product Marketing Manager to define and lead GTM strategy for Circles interoperability stack, including Circle CCTP (Cross-Chain Transfer Protocol), Circle Gateway, and emerging orchestration and workflow services.
Company Marketing Mgr Chicken Salad Chick LLCCompany Marketing MgrTNp>As a key partner to Operations, this individual works hand-in-hand with General Managers and field leaders to elevate the in-restaurant experience, increase frequency, and build strong community connections that drive sustainable growth. This role ensures excellence in in-restaurant marketing execution, local store marketing (LSM), and community engagement-translating national campaigns into impactful, in-market experiences.
(Remote) Field Marketing Manager - North America Harris Computer Systems(Remote) Field Marketing Manager - North AmericaTNRemotep>i2 Group, a division of Harris; is seeking a Field & Demand Marketing Manager who is responsible for supporting the development and execution of regional marketing programs that drive engagement, generate qualified pipeline, and support regional growth objectives. As a wholly owned subsidiary of Constellation Software Inc. ("CSI", symbol CSU on the TSX), Harris has become the cornerstone for CSI's investment in utility, local government, school districts, public safety, and healthcare software verticals.
Brand Marketing Manager Workwear OutfittersBrand Marketing ManagerNashville, TennesseeWorkwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. The Brand Marketing Manager translates Red Kap’s brand strategy and product marketing direction into integrated annual plans, campaigns, launches, and content across marketing and sales channels.
Senior Marketing Manager - Smyrna, TN On-Site Hunter Fan CompanySenior Marketing Manager - Smyrna, TN On-SiteSmyrna, TNPart timeThis role is responsible for setting direction, aligning resources, and driving performance across marketing channels that support multiple sales channels, including direct end users, distribution partners, and eCommerce. Hunter Industrial & Commercial is seeking a strategic, results-driven Senior Marketing Manager to lead and oversee demand generation, product marketing, and eCommerce initiatives.
Marketing Manager Learning Solutions Stride, Inc.Marketing Manager Learning SolutionsNashville, TennesseeThis role combines strategic marketing expertise, strong partner enablement skills, and deep understanding of learner behavior to create high-impact content, campaigns, and tools that help partners effectively position, promote, and scale their learning programs. * This position is virtual and open to residents of the 50 states, D.C. COMPENSATION & BENEFITS: Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value whe
Portfolio Value Marketing Manager LivaNova PlcPortfolio Value Marketing ManagerNashville, TNRemote$125,000–$170,000 / yearThe Portfolio Marketing Manager partners closely with product marketing, sales, corporate accounts, clinical, and service teams to enable customer-centric, value-based engagement with hospitals and health systems. Collaborate with sales, corporate accounts, service, and communication teams as well as outside partners to ensure portfolio value messaging is reflected consistently across commercial strategies, field tools, and customer interactions.
Product Marketing Manager Schneider Electric USA, IncProduct Marketing ManagerNashville, TNFull timeThis is a high-visibility role perfect for a mid-career product marketer with 4-8 years of a combination of content or product marketing experience, strong cross-functional instincts, and a passion for sustainable and intelligent energy solut ions. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders.
NewMarketing Manager GEODIS FF Germany GmbH & Co KGMarketing ManagerBrentwood, TNOwn the complete lead lifecycle from event capture through opportunity creation: manage on-site lead collection, ensure all leads are entered into the CRM (Salesforce or equivalent) within 48 hours, enforce lead scoring and routing protocols, and maintain source attribution tagging so that every event-sourced prospect can be tracked from initial contact through closed-won revenue. Position Summary: The Event Marketing Manager is a high-impact role responsible for the end-to-end strategy, planning, and execution of approximately 25 events per year, including industry tradeshows, conferences, client hospitality events, experiential activations, and internal stakeholder engagements.
Entertainment Marketing Account Manager Bauer Entertainment MarketingEntertainment Marketing Account ManagerNashville, TNBEM was named “Best in Business” by the Nashville Business Journal, “Best Emerging Music, Sports, & Entertainment Company” by the Nashville Entrepreneur Center, plus a 'Best Advertising Agency' and 'Top Digital Marketing Agency' in Nashville by Expertise.com and UpCity. Mission: Drive measurable impact for BEM clients by leading data-driven, strategic marketing campaigns that grow audiences, increase engagement, and deliver meaningful results across the music, sports, and entertainment industries.
Segment Marketing Manager - Repair & Remodel Louisiana-Pacific CorpSegment Marketing Manager - Repair & RemodelNashville, TNWe are a leading provider of high-performance building solutions that meet the demands of builders, remodelers, and homeowners worldwide. Direct segment marketing activities, provide governance and determine best practices to maximize impact, by guiding prioritization, ensuring scale, and ensuring agreement across the enterprise.
Marketing Manager MinnoMarketing ManagerNashville, TNWe're a fast-growing startup — powered by a mission-driven team with experience at Amazon, PBS KIDS, Duolingo, Disney, DreamWorks Animation, Noggin, and leading studios and startups. Through our streaming platform, original programming, publishing, and digital presence, we spark children's curiosity about God and the Bible, support parents, and create joyful, lasting faith experiences for families worldwide.
Digital Marketing Manager The Lampo Group LLCDigital Marketing ManagerNashville, TNYou'll work closely with product and highly technical, AI-focused teams, helping shape how the product shows up across key channels and how users move from awareness to action. What Winning Looks Like: Ask Ramsey becomes a leading free entry point into the Ramsey ecosystem, with strong conversion from third-party platforms into active users.
Marketing Manager Margaritaville Hotel NashvilleMarketing Managernashville, TNStrategic Planning: Creates and executes the annual property marketing plan within budget, in close consultation with the General Manager, Director of Sales, Food & Beverage leaders, and corporate brand teams. In this role, the Marketing Manager is wholly responsible for developing and executing property-level marketing plans, strategic campaigns, and on-brand messaging that capture the “no worries” Margaritaville vibe.
Senior Integrated Marketing Manager, Franchises Pilot.com IncSenior Integrated Marketing Manager, FranchisesNashville, TN$127,000–$172,000 / yearIt's a group of channel experts-growth marketing, lifecycle, product marketing, partner marketing, content, and ops-who operate with high ownership and drive a significant share of Pilot's revenue. Partner closely with Sales, Customer Success, and Product Marketing to align messaging, build co-sell motions with franchisors, and surface customer stories from real operators.
Manager, FIeld Marketing Red Bull GmbHManager, FIeld MarketingNashville, TNThe Field Marketing Manager (FMM) is responsible for establishing Red Bull's local presence in their market in the most relevant way, while aligning with global and national strategies and priorities. They create and implement marketing initiatives across the four key pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications.
NewSr. Product Marketing Manager HealthStream, Inc.Sr. Product Marketing ManagerNashville, TN$89,637–$105,000 / yearStrategic Leadership: Develop and execute robust go-to-market strategies and integrated marketing campaigns for our growing application suites tailored to post-acute and community care settings, including skilled nursing facilities (SNF), behavioral health organizations, Federally Qualified Health Centers (FQHC), assisted living and memory care (ALF), ambulatory surgery centers (ASC), home health and hospice (HHH), critical access hospitals, and physician groups. Candidates must understand the differences in how skilled nursing facilities, behavioral health organizations, FQHCs, assisted living/memory care, ASCs, home health and hospice, critical access hospitals, and physician groups operate - including their regulatory frameworks, staffing models, funding sources, and technology buying behaviors.
Local Marketing Manager - Nashville Jose Andres GroupLocal Marketing Manager - NashvilleNashville, TN$75,000–$95,000 / yearDirector of Local Store Marketing, the LSM Manager will oversee local marketing strategy and execution for JAG's Nashville hotel-based portfolio, with a strong focus on driving business performance through integrated marketing, local outreach, event support, and in-market brand presence. This role will serve as the dedicated marketing lead for the property, partnering closely with Operations, Events, PR, agency and hotel partners to drive aligned positioning, guest engagement, restaurant traffic, event awareness, and brand visibility across multiple concepts and dining experiences.
Marketing Manager NuLink Network Foundation LtdMarketing ManagerNashville, TNAs Nulink's marketing manager, your role will be to cultivate and maintain communications with the open-source community, attend relevant industry conferences and online events, organize podcasts appearances, contribute to publications and explore other marketing channels. In this role, we expect team members to take actions, build the core product marketing from scratch including managing social media accounts, attending conferences, designing campaigns & presenting Nulink.
Marketing Manager TN HomeBuyersMarketing ManagerNashville, TN$75,000–$90,000 / yearFor over 20 years, TN HomeBuyers has been Nashville's trusted real estate investment company, helping homeowners sell their houses the easy way, with no stress, no delays, and no surprises. This role oversees performance across all marketing channels, including PPC, SEO, social media, direct mail, TV, streaming, content creation, and other lead generation initiatives.
New Customer Marketing Manager MarsNew Customer Marketing ManagerFranklin, TNFlexibility is a key enabler—empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work._** **_Mars does not sponsor visas for this role._** **_This position is not eligible for relocation benefits_** **.** **Qualifications** + Ensures Accountability + Manages Complexity + Business Insight + Optimizes Work Processes + Collaborates + Plans and Aligns + Drives Results + Financial Acumen **Job Description:** **New Customer Marketing Manager** **Franklin, TN** **On-site** This role is a highly collaborative, execution-focused marketing position centered on driving new user acquisition ("pet parents") for the Mars Petcare portfolio.
Product Marketing Manager Ledgent TechnologyProduct Marketing ManagerFranklin, Tennessee$100,000–$120,000This is a high-impact opportunity within a growing organization undergoing a marketing transformation under new executive leadership, with a strong focus on aligning market insights, customer needs, and commercial strategy. Develop and execute pricing strategies and price analysis, partnering cross-functionally to drive revenue and competitiveness.
NewMarketing Manager Bedrock Property ManagementMarketing ManagerNashville, TennesseeOversee marketing onboarding and ongoing support for new communities, acquisitions, lease-ups, rebrands, affordable communities, and underperforming properties, including ILS setup and optimization, marketing collateral, signage, listing optimization, and launch initiatives. POSITION SUMMARY: At Bedrock Property Management, marketing is about more than creating campaigns - it's about building communities, supporting our onsite teams, and driving measurable business results.
NewDigital & Field Events Marketing Manager Wing AssistantDigital & Field Events Marketing ManagerNashville, TennesseeRemote$80,000–$100,000 / yearAtlanta (ATL), Boston (BOS), Charlotte (CLT), Chicago (ORD/MDW), Dallas (DFW), Denver (DEN), Detroit (DTW), Houston (IAH), Los Angeles (LAX), Miami (MIA), Minneapolis (MSP), New York (JFK/EWR/LGA), Philadelphia (PHL), Phoenix (PHX), San Francisco (SFO), Seattle (SEA), Washington DC (IAD/DCA). $80,000 - $100,000 a year- Competitive salary- Performance‑based bonuses- Software for Upskilling & Productivity- Paid Time Off- Health Insurance- High autonomy, low bureaucracy- Fast-track to leadership for high performers- Direct access to founding team- High visibility, autonomy and ownershipNote: due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email.
Marketing Manager Apryse Software IncMarketing ManagerTNThis is a rare early role: you'll help shape what developer-focused AEO (Answer Engine Optimization) looks like in practice: seeding technical content in the right communities, engaging authentically with developers, and ensuring Apryse is the answer when an LLM is asked "what's the best PDF SDK for Python?" or "how do I add annotation to a React app?". The Role: The Developer Marketing Manager is building a new function with a clear thesis: the next wave of pipeline won't come from traditional SEO or paid search; it will come from how well Apryse shows up inside AI-generated answers, developer communities, and third-party technical channels.
Category Marketing Manager, Electric Instrume Gibson Brands IncCategory Marketing Manager, Electric InstrumeNashville, TNThis role drives growth and engagement for electric instruments by leading integrated marketing campaigns and collaborating closely with Product, Creative, Cultural Influence, and Commercial teams. The Category Marketing Manager - Electric Instruments owns brand activation and marketing execution for the Electric Instruments category within Gibson's portfolio.
Marketing Manager and New Park Opening Support Trainer Innovative Heights Nashville LLCMarketing Manager and New Park Opening Support TrainerNashville, TN$50,000–$70,000 / yearThe Marketing Manager and Opening Support Trainer works closely with the Regional Team, park leadership, and corporate departments to ensure consistent brand messaging and strong park performance across the region. This position combines strategic marketing leadership with operational training support to ensure every park opens strong and continues to build momentum within its local community.
Marketing Manager, Brand Team (Hybrid) Harpercollins Publishers L.L.C.Marketing Manager, Brand Team (Hybrid)Nashville, TNThe Marketing Manager will work closely with the Vice President of Marketing in creating and executing complex marketing strategies primarily for top author brands within Nelson Books, specifically their front and backlist non-fiction trade books. The candidate will bring innovation and thought leadership to the Nelson Books Brand Team's overall work, resulting in robust marketing initiatives that ultimately elevate the brands and increase company revenue.
NewGrowth Marketing Manager Ramsey SolutionsGrowth Marketing ManagerNashville, TN$78,000–$100,000 / yearLocation: Franklin, TN - on-site, relocationassistance available Salary: $78,000 - $100,000/year* + profit sharing + benefits *range depends on skill level and overall experience A Little Bit About Us: You might know us from our founder and CEO, Dave Ramsey, who's given no-nonsense money advice on the radio since 1992. You'll develop and execute strategies that move audiences from third-party platforms such as YouTube, social, and media into owned channels like email and web, and ultimately into deeper engagement within our ecosystem.
Senior Marketing Account Manager Brookdale Senior LivingSenior Marketing Account ManagerBrentwood, TNFull timeWorks with a team of account managers who oversee projects utilizing all media types including digital, social, video, print, collateral (flyers, brochures, etc.) emails, direct mail, photo shoots, signage and more. Account Manager works with a team of account managers who develop multimedia marketing plans and advertising, targeting prospects and influencers with the goal of generating leads, visits and move ins.
Senior Principal Product Marketing Manager - OCI Multicloud Oracle CorpSenior Principal Product Marketing Manager - OCI MulticloudNashville, TN$118,700–$264,100 / yearThis highly visible leadership role will work closely with OCI executives, product leaders, engineering teams, sales organizations, and strategic cloud partners to drive awareness, adoption, and market leadership for OCI''s multicloud portfolio. Partner directly with OCI leadership and strategic cloud partners to articulate Oracle''s multicloud vision, shape market positioning, and develop compelling narratives that communicate customer value and competitive differentiation.
Marketing Manager, Brand Team (Hybrid) News CorpMarketing Manager, Brand Team (Hybrid)Nashville, TNThe Marketing Manager will work closely with the Vice President of Marketing in creating and executing complex marketing strategies primarily for top author brands within Nelson Books, specifically their front and backlist non-fiction trade books. The candidate will bring innovation and thought leadership to the Nelson Books Brand Team's overall work, resulting in robust marketing initiatives that ultimately elevate the brands and increase company revenue.