Preferred Qualifications: Salesforce Marketing Cloud Administrator certification; Salesforce Marketing Cloud Consultant certification; Salesforce Marketing Cloud Email Specialist certification; Additional Salesforce certifications (e.g., Advanced Administrator, Platform App Builder, Service Cloud Consultant, Education Cloud Consultant, Data Cloud Consultant); Experience supporting marketing, communications, or enrollment initiatives in higher education; Experience with Marketing Cloud Connect for CRM/Marketing Cloud integration; Experience working within a Salesforce Center of Excellence or enterprise Salesforce program; Experience working with admissions, enrollment management, or student services organizations; Experience operating within a large, complex Salesforce environment; Knowledge of higher education enrollment, admissions, or student lifecycle communications and marketing strategies; Knowledge of Salesforce Sales Cloud, Service Cloud, and Education Cloud; Knowledge of digital marketing best practices, including email deliverability, sender reputation management, and engagement optimization; Knowledge of data governance, privacy, and compliance requirements; Knowledge of enterprise CRM environments and governance models; Working knowledge of ETL or integration tools (e.g., Informatica, MuleSoft or similar); Working knowledge of AMPscript and/or Server-Side JavaScript (SSJS); Basic understanding of HTML, CSS, and responsive email design principles; and. Required Qualifications: Bachelor's degree in Computer Science, Information Systems, Business Administration or related field, or equivalent experience; Considerable, hands-on experience administering Salesforce Marketing Cloud; Experience building and supporting automated, multi-channel marketing journeys; Experience managing Marketing Cloud data extensions, subscriber models, and integrations; Experience providing technical support and troubleshooting for end users; In-depth knowledge of Salesforce Marketing Cloud architecture, data model and core studios (Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio); Working knowledge of SQL for querying, filtering, and managing data extensions; Working knowledge of administration and configuration of Salesforce Marketing Cloud including user management, business units, and permissions; Working knowledge of AMPscript for dynamic content and personalization; Ability to build, automate, and maintain complex multi-step journeys using Journey Builder and Automation Studio; and.