Shopping competition and maintaining awareness of market conditions, competitive changes, and industry trends via monthly surveys, trade publications, professional organizations, local associations, etc., including verifying quality and accuracy of outside advertising sources and providing trend report information as required. Communication skills (both verbal and written) and people skills for developing personal connections with staff, vendors, prospective residents, current residents, and HSL stakeholders including the ability to: Communicate over the telephone and in-person with prospects, residents, vendors, corporate and resident staff, etc.