This position collaborates with cross functional teams such as Product Development, Sales, Legal, Regulatory, Medical Education, Sales Training, Reimbursement, Medical Affairs, and Finance to ensure the product/brand/product line remains relevant to US customers and that all initiatives support the product/brand promise. Creates innovative marketing solutions, programs and tools (presentations, educational materials, selling materials, tradeshow content, digital assets and campaigns, etc.) to create value and support the needs of the sales team, aligning these to organizational priorities, budget, and needs assessment.