Manager, Test Data Engineering Team Live Nation EntertainmentManager, Test Data Engineering TeamGeorgiaThe role leads the transformation of data quality into a scalable, engineering-driven capability by building and managing a team focused on automated validation frameworks, test data engineering, and data observability within a Databricks-based platform. The position requires driving research-led, iterative validation using TDD (Test Driven Development) practices, while managing multiple roadmaps and shared-service backlogs supporting diverse engineering teams.
Lead Product Manager, AI Development Experience Live Nation EntertainmentLead Product Manager, AI Development ExperienceGeorgiaThese businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. You'll prioritize and design the APIs, SDKs, CLI tools, and workflows that make it effortless for both technical and non-technical teams to leverage AI capabilities, while ensuring production-grade reliability, observability, and security.
Regional Media Sales Manager (Media Sales Executive) BLR | Leadership Platforms | CCMIRegional Media Sales Manager (Media Sales Executive)Atlanta, GACultivate strategic partnerships with prospective clients, identify key decision-makers and align customized media solutions to acquire new advertising accounts. Manage pipeline data and daily sales activities and deliver weekly revenue forecasts to support strategic growth and quota attainment.
Real Estate Acquisitions Manager Sonya M. RecruitingReal Estate Acquisitions ManagerSavannah, GeorgiaCustomer relationship management: Act as primary point of contact for prospective clients (home-owners looking to sell), building rapport to determine their needs and the optimal transaction solution. Meet with prospective clients to determine the comparable market analysis value of their home based on recent sales, research and market trends, estimate the repairs required, and make an as-is cash offer to purchase the property.
Senior SEO Account Manager CroudSenior SEO Account ManagerAtlanta, Georgia$80,000–$90,000 / yearWhere an employee or prospective employee is paid within this range will depend on; among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.
Digital Marketing Manager Wrench GroupDigital Marketing ManagerAtlanta, GeorgiaRemote$100,000–$110,000 / yearFull timeAt Wrench Group, we are a group of like-minded individuals focused on achieving the highest customer satisfaction possible through our strong network of technicians, sales, customer service, and support staff. This role requires a strategic thinker with deep expertise in digital media platforms and analytics, as well as strong leadership skills to guide a team and collaborate cross-functionally.
Senior Marketing Manager, Wellspect Dentsply Sirona IncSenior Marketing Manager, Wellspectbraselton, GA$140,000–$150,000 / yearThe Senior Marketing Manager develops portfolio strategy, product positioning, customer segmentation, messaging, and go-to-market plans across multiple channels, including healthcare providers, distributors, durable medical equipment (DME) partners, and direct-to-patient commerce. Success requires close collaboration with sales, market access, medical affairs, regulatory, customer service, and global marketing teams to deliver exceptional customer experiences, shape long-term commercialization strategy, and achieve key commercial objectives.
NewProperty Manager, Multifamily Cushman & WakefieldProperty Manager, MultifamilyAtlanta, GeorgiaIn addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements. Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work.
Service Manager Asbury AutomotiveService ManagerAtlanta, GAAdditional advantages: Technician Student loan relief resourcesEmployee assistance programEmployee discounts on parts and service repairsScholarship awardsOpportunities to join our community service initiatives, which includes paid volunteer hoursEmployee referral program with bonus opportunities. Learning, Tuition Assistance and Career Development: Digital career path tool to assist with career developmentContinuous training through Asbury's Internal Learning Management System.
New Car Manager - Jaguar Land Rover South Atlanta Sonic Automotive IncNew Car Manager - Jaguar Land Rover South Atlantafairburn, GA$120,000–$200,000 / yearLooking for a new car sales manager with a customer-driven focus that can grow market share, lead a team of sales professionals, and have a proven CSI performance history. Monitors customers'' likes and dislikes, lost sales, and dealership sales history and conducts local market analyses to determine which vehicles to stock.
Account/ Project Manager, In-House Creative Agency Chick-fil-A, Inc.Account/ Project Manager, In-House Creative AgencyAtlanta, GeorgiaRequired Years of Experience: 3 Preferred Years of Experience: 6 Travel Requirements: 10% Required Level of Education: Bachelor's degree or equivalent experience Preferred Level of Education: Bachelor's Degree Preferred Major/Concentration: Marketing, Business, Communications, Marketing Operations, or similar Relocation Assistance Provided: No Serve as Creative Manager (or Account Manager) and steward the creation and delivery of advertising assets for in-restaurant POP, Chick-fil-A app, chickfila.com, national/local social channels, digital communication boards, and national email.
Cloud Operations Manager Aderant Holdings IncCloud Operations ManagerAtlanta, GAStrong hands-on experience with AWS services (EC2, Lambda, API Gateway, DynamoDB, Elasticsearch, Kinesis, CloudWatch, CloudTrail) and Azure services (App Services, Azure Kubernetes Service, Azure Functions, Azure Monitor, Azure DevOps, Entra ID). Role Description: The Cloud Operations Manager will play an integral role in driving the strategy and roadmap for Cloud Operations across both Amazon Web Services (AWS) and Microsoft Azure, enabling our engineering teams to move faster and ensuring production environment reliability.
District Manager Republic National Distributing CoDistrict ManagerAtlanta, GARequires a current, valid state drivers license, ability to meet vehicle insurance requirements as defined by the Company and Alcohol Beverage Commission (ABC) License, as required by the state. Conduct weekly sales meetings for the purpose of disseminating supplier information, product, and sales training and to obtain feedback on the effectiveness, efficiency and relevance of the sales and promotional activities.
Chain Manager Republic National Distributing CoChain ManagerAtlanta, GABachelors degree from four-year college or university preferred; five years related experience, of which three to five years in management with an alcoholic beverage wholesaler or supplier and/or training; or equivalent combination of education and experience; a current state drivers license; the ability to meet company vehicle insurance requirements; the ability to regularly operate a motor vehicle. The chain manager coordinates the chain activities of a given chain in the local market and acts as a liaison to all suppliers through the development of mutually beneficial chain account sales, marketing plans and initiatives.
Product Manager Core & Main IncProduct ManagerGA$80,473.81–$114,962.59 / yearAs a specialty distributor with a focus on water, wastewater, storm drainage and fire protection products and related services, Core & Main provides solutions to municipalities, private water companies and professional contractors across municipal, non-residential and residential end markets, nationwide. Partner with cross functional team to drive significant product portfolio growth across the U.S. Research, analyze and propose changes in products or services that will increase sales and market share.
MULTIMEDIA SALES MANAGER - WTVM Gray Media IncMULTIMEDIA SALES MANAGER - WTVMColumbus, GAJob Summary/Description: WTVM-TV, part of Gray Media, Inc, in COLUMBUS, GA, is looking for results-driven Multimedia Sales Managers who will lead our top-performing local sales team to achieve sales revenue goals and develop long-term client relationships utilizing our best-in-the-industry multi-platform advertising solutions. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
Automotive Sales Manager Paul Thigpen Ford LincolnAutomotive Sales ManagerVidalia, GeorgiaThe ideal candidate will bring strong leadership, coaching, and communication skills, along with the ability to drive performance and deliver outstanding customer experience. We’re looking for a motivated, results-driven Sales Manager to lead our dealership’s sales team to success.
Brand Growth Manager CEO LawyerBrand Growth ManagerGeorgiaRemoteYou’ll lead and execute high-visibility initiatives across: Events & Experiences – conferences, hosted events, and live activations. This role owns the channels that people actually see, attend, and remember—events, sponsorships, media, and partnerships.
Strategy Manager WorldpayStrategy ManagerAtlanta, ColoradoAuthor and maintain a Plan to Win for the Digital vertical, which includes many software-led customers including Technology (AI, SaaS, productivity, advertising), Media (streaming, publishing, social media), Digital Health (telemedicine, online wellness) and others, across priority markets in our four regions: NORAM, EMEA, APAC and LATAM. Support regional Business Development and Relationship Management teams on various ad-hoc tactical requests including participation in customer meetings, RFPs, developing target lists, informing on vertical thought leadership and trends, to educate them on how to win in target industries.
Senior Product Manager, API & Agentic Commerce.Com IncSenior Product Manager, API & AgenticAtlanta, GA$121,000–$182,000 / yearThis role owns two interconnected strategic pillars: expanding and maturing our API surface area to enable integration with services and AI-powered workflows at scale; and building a next-generation in-platform AI assistant that allows operators to take catalog and channel actions through natural language. Strong familiarity with the e-commerce technology stack: platforms (Shopify, BigCommerce, Magento), advertising channels (Google, Meta), marketplaces (Amazon, Walmart, eBay), and business systems (PIM, ERP, OMS).
NewAssociate Market Manager - Atlanta Expedia Group IncAssociate Market Manager - AtlantaAtlanta, GA$67,000–$93,500 / yearIntroduction to the team: The Associate Account Manager's primary responsibility is to develop and maintain a high-quality portfolio of relevant, attractive, and competitive hotel and property products for Expedia Group's fast-growing global traveler base. Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership.
Field Marketing Manager Publicis Groupe SAField Marketing ManagerAtlanta, GA$97,375–$133,300 / yearEstablish and maintain a solid business relationship with dealership personnel Support Account Leadership on any and all Regional Client initiatives Understands the key performance indicators (KPI) that leverage the dealer's business Qualifications Field Marketing Manager must have a thorough knowledge of the Client's business and demonstrate an on-going commitment and response to his or her Clients' needs. Responsibilities Manage DSplus Application(s) and assets for participating Toyota Dealerships Consult Toyota Dealerships on optimizing their platforms and managing their media budgets Conduct in-depth presentations including product demonstrations that highlight key benefits, return on investment and the value of our solution and services.
MULTIMEDIA SALES MANAGER - WRDW/WAGT Gray Media IncMULTIMEDIA SALES MANAGER - WRDW/WAGTAugusta, GAGrays additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households.
DIGITAL OPERATIONS MANAGER - WANF (GDM - ATLANTA) Gray Media IncDIGITAL OPERATIONS MANAGER - WANF (GDM - ATLANTA)Atlanta, GAThe portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
Marketing Manager, Modern Day Marine EmeraldMarketing Manager, Modern Day MarineAlpharetta, GeorgiaWorking closely with sales, content, operations, association partners and agencies, this individual will build campaigns that deliver measurable business results while embracing AI and modern marketing techniques. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone.
Senior Campaign Manager, Central Activation Publicis Groupe SASenior Campaign Manager, Central ActivationAtlanta, GA$60,800–$80,000 / yearAbility to prioritize and manage multiple deliverables & project timelines efficiently Deep understanding of Social metrics, how they interrelate so as to be able to guide the team to effectively leverage those levers Working knowledge of ad tech platforms, manual bidding platforms, APIs, etc. The Senior Campaign Manager will partner with team members within our global delivery network and collaborate with Publics Media Agency partners to ensure successful implementation & execution of Social campaigns for Publicis Media clients.
Store Manager Unassigned Walgreen CoStore Manager UnassignedCumming, GA$24.04–$43.27 / hourDemonstrates the ability to supervise merchandising tasks, including sets, resets, and revisions of basic department and end stands, display tables, and promotional space, using multiple discount pricing, signs, advertising, promotional items, seasonality, etc. Shadows Store Manager, gains experience, performs and demonstrates proficiency supervising the operation of the store and team members, including gaining exposure to opening/closing/changing shifts, and delegating tasks to team members.
NewCampaign Manager, Health Communications ICFCampaign Manager, Health CommunicationsAtlanta, District of ColumbiaDevelop complex advertising campaigns including, but not limited to, overseeing formative research activities, developing and implementing communication and marketing plans, producing a variety of communications products for different audiences, strategically engaging partners, coordinating the placement of paid and donated media, providing technical assistance support, and conducting digital and social media activities. Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position.
Stage Manager Live Nation Entertainment IncStage ManagerAtlanta, GALive Nation takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year.
NewNational Sales Manager, Food Retail & Convenience Stores Refrigeration Danfoss A/SNational Sales Manager, Food Retail & Convenience Stores RefrigerationAtlanta, GA$140,000–$175,000 / yearIf you're excited about leading customer growth, developing high-performing teams, and helping shape the future of food retail refrigeration and energy-efficient solutions, we'd love to hear from you. Lead and develop a team of Key Account Managers to accelerate growth, strengthen customer relationships, and expand market share across the food retail and convenience store segment.
Technical Senior Project Manager Mativ Holdings IncTechnical Senior Project ManagerAlpharetta, GAThe Technical Senior Project Manager (the "Manager") develops, proposes, installs, and commissions equipment projects costing between $1 million and $30 million at Mativ's North American locations. Our broad portfolio of technologies combines polymers, fibers, and resins to optimize the performance of our customers' products across multiple stages of the value chain.
Lead Product Manager, AI Development Experience Live Nation Entertainment IncLead Product Manager, AI Development ExperienceGAThese businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. You'll prioritize and design the APIs, SDKs, CLI tools, and workflows that make it effortless for both technical and non-technical teams to leverage AI capabilities, while ensuring production-grade reliability, observability, and security.
Manager, Test Data Engineering Team Live Nation Entertainment IncManager, Test Data Engineering TeamGeorgia, GAThe role leads the transformation of data quality into a scalable, engineering-driven capability by building and managing a team focused on automated validation frameworks, test data engineering, and data observability within a Databricks-based platform. The position requires driving research-led, iterative validation using TDD (Test Driven Development) practices, while managing multiple roadmaps and shared-service backlogs supporting diverse engineering teams.
Multi-Site Community Manager - North GA Vicinia Property ManagementMulti-Site Community Manager - North GADalton, GAThe Multi-Site Community Manager is responsible for all operations of the apartment communities with the primary objectives of increasing the net operating income of the community, maintaining the physical asset, providing for a quality living environment for residents and establishing a positive, productive working relationship with the community staff. Develops an integral team that effectively sells the quality and professionalism of the Vicinia Property Management Properties, including courteous attitude when dealing with residents, subordinates, co-workers, vendors and the general public.
Care Manager Sunrise Senior Living LLCCare ManagerAcworth, GAThe Care Manager/"Designated Care Manager" is responsible for providing the highest degree of quality care and services to a consistent group of residents and their families in our assisted living/long term care and reminiscence neighborhoods. Understand and practice the proper method of attending to and disposing of, and the possibility of exposure to, blood borne pathogens, bodily fluids, infectious waste, sharp sticks, and hazardous materials.
Senior Product Manager, Growth Greenlight Financial Technology IncSenior Product Manager, GrowthAtlanta, GA$160,000–$200,000 / yearWe're looking for a Senior Product Manager, Growth to own and optimize this journey end-to-end: driving incremental registrations, improving conversion across every step of the funnel, and shipping experiments fast enough to compound learning into measurable growth. You will be embedded in a dedicated cross-functional pod with Engineering and Design, with close partnerships across Marketing, Engineering, Design, Marketing, Payments, Partnerships, Legal, Risk and Compliance.
Market Sales Manager TruGreen Companies L.L.C.Market Sales ManagerNorcross, GA$62,681–$104,467 / yearCalifornia Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references. Ability to write reports, business correspondence and procedure manuals; ability to effectively present information and respond to questions from groups of managers, specialists, customers and the general public.
Fire Sales Manager Johnson Controls International PlcFire Sales ManagerRoswell, GA$106,000–$165,000 / yearDevelop business plans for the territory including business development strategies, sales staffing, sales market assignments, strategic customer / contractor development and industry relations Meet with key clients to assist sales representatives with building and improving relationships, negotiating and closing deals. Teamwork is essential with HVAC Construction Sales Managers, Owner Sales Leader, the Installation Managers, and the Strategic Account Managers for owner influence over construction projects.
Manager, Loyalty Business Development Dynata LLCManager, Loyalty Business DevelopmentGA$75,000–$97,000 / yearBy engaging community members to exchange their personal data and opinions for valuable rewards, Dynata is the largest provider of first party consumer insights to leading Market Research agencies, consulting firms and corporate brands. Identifying new sales opportunities and driving revenue through face-to-face and telephone outbound sales to new prospects and lapsed customers.
Manager, Audience Marketing Home DepotManager, Audience MarketingAtlanta, Georgia20% Projects - Manage online and offline marketing programs throughout the project lifecycle; including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting that supports execution of the planning and activation process. This candidate will lead strategy working with our business partners, marketing and channel leaders and agency partners to determine the optimal mix of tactics, creative, messaging, insights and marketing to advance our brand strategy through a key business initiative.
Social Media Manager PavagoSocial Media ManagerAtlanta, GARemote2+ years experience in social media management, content marketing, or digital marketing roles • Strong experience managing business or brand accounts across multiple social platforms • Excellent copywriting, storytelling, and content creation skills • Experience using social media scheduling and analytics tools such as Hootsuite, Buffer, Sprout Social, or HubSpot • Strong understanding of LinkedIn, Instagram, TikTok, Facebook, X (Twitter), and YouTube best practices • Familiarity with Canva, Adobe Creative Suite, or other content creation tools • Strong understanding of audience engagement, content strategy, and social media growth • Analytical mindset with ability to track, interpret, and optimize performance metrics • Highly organized with strong attention to detail and execution discipline • Excellent written and verbal English communication skills. • High-ownership role with direct impact on brand growth and audience engagement • Opportunity to shape social strategy and creative direction across multiple platforms • Fully remote flexibility with creative freedom and autonomy • Work closely with marketing and leadership teams on growth initiatives • Exposure to content strategy, branding, paid campaigns, and community growth • Long-term growth opportunity within social media, digital marketing, and brand strategy.
Manager, Marketing Communications (Hospitality B2B) AgilysysManager, Marketing Communications (Hospitality B2B)Alpharetta, GeorgiaPowered by intelligent guest profiles, data-driven capabilities, and embedded artificial intelligence (AI), Agilysys is architected on a unified data model with a single set of APIs that create shared operational memory across all systems, enabling guest-specific insights to be acted on in real time at any touchpoint. Must be willing to complete all license applications, background checks, security checks and/or any other documentation and provide copies of any identification documents required by any State, Federal or Tribal governmental agency in order to maintain compliance with their laws and to successfully perform in the role.
Marketing Manager IN2UMarketing ManagerDuluth, Georgia5+ years of B2B marketing experience, ideally in robotics, automation, industrial tech, or SaaS. This role is ideal for a data-driven, creative marketer with experience introducing technical.
Digital Marketing Manager OrthoAtlantaDigital Marketing ManagerAtlanta, GeorgiaYou will be responsible for developing and executing a comprehensive digital strategy focused on SEO, SEM, and digital advertising to enhance our online presence, attract new patients, and drive business growth. Website Management: Oversee website updates to ensure content is accurate, timely, and optimized for search engines and user experience.
Manager, Marketing Communications (Hospitality B2b) Agilysys, Inc.Manager, Marketing Communications (Hospitality B2b)Alpharetta, GAPowered by intelligent guest profiles, data-driven capabilities, and embedded artificial intelligence (AI), Agilysys is architected on a unified data model with a single set of APIs that create shared operational memory across all systems, enabling guest-specific insights to be acted on in real time at any touchpoint. Must be willing to complete all license applications, background checks, security checks and/or any other documentation and provide copies of any identification documents required by any State, Federal or Tribal governmental agency in order to maintain compliance with their laws and to successfully perform in the role.
Leasing Manager - Marlowe Chamblee Greystar Real Estate Partners LLCLeasing Manager - Marlowe ChambleeChamblee, GA$24–$26 / hourStays informed about current market and competitor conditions that may impact the community's occupancy and sales results, develops and implements short- and long-term marketing plans and goals to sustain occupancy, and implements creative strategies around pricing, concessions, leasing incentives, and advertising to boost traffic and leases. Reviews and analyzes financial reports, shop reports, traffic and closing ratios, and other operational reports to identify and resolve issues impacting leasing performance, and accesses the Company's internal resources as needed to support solution strategies.
Client Solutions Manager, M&C Robert Half IncClient Solutions Manager, M&CAtlanta, GAThese cookies, pixels, and similar tracking technologies are used to track your interactions with our website and recognize your device across other websites or platforms over time. They allow us to measure website traffic, monitor performance, and improve user experience by analysing which pages are most and least popular and how users move around the website when they are using it.
Dairy Queen General Manager Meadowbrook TreatsDairy Queen General ManagerCumming, GAAttract new Fans and increase restaurant sales by developing and implementing local, regional and national marketing promotions and activities, including advertising, public and community relations programs, identifying and evaluating local competitors’ store. His desire is to provide a place where people and families can come to get away from the troubles that this world may bring and to design a place that gives every person who walks through the doors a sense of belonging and hope that they matter.
NewLeasing Manager - Ascent Midtown Greystar Real Estate Partners LLCLeasing Manager - Ascent MidtownAtlanta, GA$24–$26 / hourStays informed about current market and competitor conditions that may impact the community's occupancy and sales results, develops and implements short- and long-term marketing plans and goals to sustain occupancy, and implements creative strategies around pricing, concessions, leasing incentives, and advertising to boost traffic and leases. Reviews and analyzes financial reports, shop reports, traffic and closing ratios, and other operational reports to identify and resolve issues impacting leasing performance, and accesses the Company's internal resources as needed to support solution strategies.
NewDigital Marketing Manager, Paid Search OneTrust LLCDigital Marketing Manager, Paid SearchAtlanta, GA$112,500–$168,750 / yearThis person will play a critical role in shaping how OneTrust reaches priority audiences through paid search and LLMs, partnering across teams to align media strategy with business goals, campaign priorities, and regional needs. Develop and execute OneTrust's global SEM strategy across Google Ads, Microsoft Advertising, ChatGPT Ads, and other relevant emerging search and LLM ad planforms, aligning investment to pipeline, demand generation, and regional growth priorities.