| Location | Burlington, MA |
Ciclismo Classico | Part-Time | Remote
About the Position
Ciclismo Classico, an award-winning bicycle tour company specializing in culturally immersive cycling adventures in Italy, Europe, and beyond, is seeking a creative, detail-oriented WordPress Website & SEO Specialist to maintain, improve, and optimize our website and digital marketing materials. We are looking for a hands-on professional with strong WordPress skills, practical SEO knowledge, good visual design abilities, and experience designing and editing HubSpot email templates and landing pages. The ideal candidate is resourceful, efficient, organized, and capable of working independently to improve our website's appearance, functionality, search visibility, and ability to generate inquiries and bookings.
Key Responsibilities
Maintain and update website content, including tour pages, itineraries, pricing, photographs, menus, and promotional materials. When itineraries have been modified, these changes must be updated one the website and in Peak 15
Improve website layouts, navigation, visual appeal, and user experience.
Create and update attractive, mobile-responsive landing pages.
Manage WordPress page builders, plugins, forms, and routine troubleshooting.
Optimize images, page speed, and mobile performance.
Check website links, content accuracy, and overall consistency.
Recommend and implement practical website improvements.
Implement on-page SEO best practices, including keywords, titles, meta descriptions, headings, internal links, and image optimization.
Improve the organic search visibility of tour and destination pages.
Perform basic technical SEO, including redirects, indexing, broken links, and site performance checks.
Apply basic GEO/AEO practices to improve visibility in AI-powered search.
Monitor website traffic and organic search performance using Google Analytics 4 and Google Search Console.
Provide brief monthly reports identifying results, issues, and opportunities for improvement.
Design, edit, and improve existing HubSpot marketing email templates.
Create and update HubSpot landing pages, forms, and calls to action.
Improve layouts, graphics, typography, and mobile responsiveness.
Maintain consistent branding across email campaigns and landing pages.
Test email templates, links, and forms for accuracy and functionality.
Collaborate with the marketing team on digital campaigns and promotions.
Note: We seek practical experience with HubSpot template design and editing, not advanced HubSpot development or custom programming.
Create and edit website banners, promotional graphics, and email images.
Crop, resize, retouch, and optimize photographs for web use.
Maintain consistent branding and high visual standards.
Proofread and format website copy for accuracy, clarity, and consistency.
Assist with travel-related content updates and itinerary presentation.
Use AI tools to improve efficiency in content editing, design, and SEO.
Improve website navigation and the presentation of tour information.
Optimize calls to action, inquiry forms, and booking pathways.
Identify opportunities to increase qualified inquiries and tour bookings.
Recommend cost-effective improvements based on website performance and visitor behavior.
Required Qualifications
3+ years of hands-on WordPress experience, including page builders, website updates, and design improvements.
Demonstrated ability to create attractive, user-friendly, mobile-responsive web pages.
Peak 15 knowledge or desire to learn
Working knowledge of SEO best practices, Google Analytics 4, and Google Search Console.
Experience designing, editing, and improving HubSpot email templates and landing pages. Advanced HubSpot development is not required.
Strong visual design skills and proficiency with Canva, Adobe Express, Photoshop, or similar tools.
Basic HTML/CSS knowledge for routine formatting and troubleshooting.
Understanding of website performance, image optimization, and responsive design.
Excellent English writing, editing, and proofreading skills.
Strong attention to detail, organizational skills, and ability to work independently.
Portfolio demonstrating relevant website and design work.
Preferred Qualifications
Experience in travel, tourism, hospitality, or lifestyle brands.
Familiarity with Italy and European travel destinations.
Experience with Yoast SEO, Rank Math, or similar SEO tools.
Familiarity with GEO/AEO and AI-assisted search optimization.
Experience with HubSpot CRM and marketing tools.
Knowledge of website conversion optimization and lead generation.
Familiarity with Google Workspace and Microsoft Office.
Italian language skills are a plus.
Position Details
Position: WordPress Website & SEO Specialist
Type: Part-time, remote independent contractor
Hours: Approximately 15-25 hours per month, with additional hours for special projects as needed
Schedule: Flexible, with availability for occasional coordination with our U.S. and Italy teams
Compensation: Commensurate with experience and qualifications
Reports to: Ciclismo Classico management
How to Apply
Please submit your résumé, hourly rate, and a portfolio or links demonstrating:
WordPress websites or pages you have designed, maintained, or improved.
HubSpot email templates or landing pages you have created or edited.
Examples of SEO improvements and measurable results, where available.
We are especially interested in candidates who combine creativity, practical technical skills, attention to detail, and a proactive approach to improving website performance.
About Ciclismo Classico
Founded in 1989, Ciclismo Classico creates extraordinary bicycle travel experiences that bring people together through cycling, culture, food, and discovery. Our small-group tours celebrate the joy of active travel and authentic connections with the places and people we visit.