Wine Sales Specialist

Wine Sales Representative

Paragon Pacific Imports

San Diego, California

Full-Time | Hybrid | Territory Sales

Compensation: $60,000–$70,000 Base Salary + Commission

Company Description

Paragon Pacific Imports is a Southern California-based wine and spirits importer and distributor focused on developing distinctive brands and creating meaningful opportunities in the American marketplace.

We work directly with domestic and international producers, connecting exceptional products with restaurants, hotels, independent retailers, and hospitality groups.

Our approach extends beyond traditional distribution. We believe successful partnerships are built through market knowledge, strategic brand development, strong relationships, and consistent execution.

As our portfolio and distribution network continue to expand, we are building a team of professionals who share our commitment to thoughtful growth, accountability, and long-term success.

At Paragon, we value independent thinking, initiative, and individuals who want to contribute to the direction of a growing organization.

Role Description

Paragon Pacific Imports is seeking a motivated and knowledgeable Wine Sales Representative to develop and manage accounts throughout the San Diego market.

This full-time, hybrid position combines independent territory management, business development, account relationships, and collaboration with our leadership team.

The successful candidate will be responsible for expanding distribution, developing new business opportunities, and strengthening relationships with existing customers across on-premise and off-premise channels.

We are looking for someone who understands that successful sales require more than product knowledge. They require consistency, curiosity, relationship development, and the ability to identify opportunities in a competitive marketplace.

This position offers the opportunity to work directly with an expanding importer and distributor while contributing to portfolio development, market strategy, and long-term business growth.

Key Responsibilities

Sales & Territory Development

* Identify, prospect, and secure new business across restaurants, hotels, wine bars, independent retailers, and hospitality groups.

* Develop and execute territory sales strategies to increase distribution, revenue, and account penetration.

* Establish and maintain productive relationships with buyers, beverage directors, sommeliers, restaurant operators, and retail decision-makers.

* Manage an active sales pipeline, including prospecting, presentations, negotiations, and account follow-up.

* Identify emerging market opportunities, competitive trends, and potential partnerships.

* Consistently work toward established sales objectives and territory growth targets.

Portfolio & Brand Development

* Develop a comprehensive understanding of Paragon’s wine portfolio, including producers, regions, varietals, production methods, and market positioning.

* Conduct professional wine presentations, tastings, and educational experiences for customers and hospitality teams.

* Support the introduction and development of new producers and brands within the assigned territory.

* Collaborate with leadership on promotional programming, account activations, and market development initiatives.

* Provide market intelligence and customer feedback to support portfolio strategy and purchasing decisions.

Account Management & Customer Relationships

* Maintain regular communication with existing customers to strengthen relationships and identify additional sales opportunities.

* Deliver responsive, professional customer service and assist with account-related needs.

* Coordinate with internal operations and logistics teams to support accurate order fulfillment and customer satisfaction.

* Monitor account performance, purchasing trends, and opportunities for increased distribution.

* Maintain accurate customer information, sales activity, and territory reporting.

* Represent Paragon Pacific Imports at industry events, trade tastings, supplier visits, and promotional activities.

Qualifications

Required Qualifications

* Experience in wine sales, beverage distribution, hospitality, or a related industry.

* Strong foundational knowledge of wine, including major varietals, growing regions, production methods, and food pairings.

* Demonstrated ability to build professional relationships, identify opportunities, and develop new business.

* Excellent written and verbal communication skills.

* Strong organizational skills and the ability to manage an independent sales territory.

* Self-motivated, dependable, and comfortable working in a performance-driven environment.

* Proficiency with basic sales reporting, CRM systems, and standard business software.

* Valid driver’s license and reliable transportation for territory visits.

Preferred Qualifications

* Existing relationships within the San Diego restaurant, hospitality, or retail wine markets.

* Previous experience in wholesale wine distribution or supplier representation.

* Wine certifications such as WSET, Court of Master Sommeliers, or equivalent industry education.

* Experience working with independent retailers, restaurant groups, luxury hotels, or fine-dining establishments.

* Familiarity with emerging brands, portfolio development, and new product launches.

Formal wine certifications are valued but are not required.

Compensation & Benefits

Annual Base Salary: $60,000–$70,000

Additional Compensation: Performance-Based Commission

Base salary will be determined by experience, qualifications, and relevant market knowledge.

In addition to a competitive base salary, this position offers commission opportunities tied to eligible sales performance.

We believe compensation should recognize both individual contributions and the ability to develop sustainable business.

Employment Details

* Full-time position

* Hybrid work environment

* San Diego territory

* Direct collaboration with company leadership

* Opportunities for professional development and increased responsibility as the organization expands

Who We’re Looking For

We are looking for someone who takes ownership of their work, values professional relationships, and approaches business development with curiosity and determination.

The ideal candidate is comfortable working independently, understands the importance of consistent account engagement, and recognizes that successful distribution requires both strategic thinking and daily execution.

We appreciate industry experience, but we place equal importance on character, accountability, and the willingness to learn.

Candidates with backgrounds in fine dining, luxury hospitality, wine retail, or beverage sales who are interested in developing a career in wholesale distribution are encouraged to apply.

Why Join Paragon Pacific Imports?

Paragon is at an exciting stage of growth, creating opportunities for individuals who want to make a meaningful contribution to an expanding business.

Our team works closely with producers, customers, and company leadership to develop brands and establish lasting market relationships.

We offer an environment where ideas are encouraged, individual contributions are recognized, and employees have the opportunity to participate in building the company’s future.

We are not simply looking for someone to manage a territory.

We are looking for someone who wants to help us build a company.

Apply

Interested candidates are encouraged to apply through LinkedIn with a current résumé outlining relevant experience, industry knowledge, and professional accomplishments.

Paragon Pacific Imports

Building Brands. Developing Markets. Creating Opportunities.