Roles and Responsibilities
Responsible for positive customer interactions and exceptional hospitality that result in maximizing sales, meeting Club Wente membership goals, maintaining high customer service standards and retention.
Create compelling guest experiences that propel guest engagement, wine club activation and generates wine sales/revenue.
Present the benefits of becoming a wine club member to guests, contributing to the growth of the wine club and obtaining individual and team sales goals.
Host experiences that educate guests on WFE's history, brands, vineyards, winemaking and wines, ultimately leading to an engaging experience that creates brand loyalty and wine sales.
Creates opportunities to sell events, services and experiences offered on the property
The WSA will be expected to achieve daily/weekly/monthly individual and team sales goals.
The WSA will be empowered to learn and understand the WFE guest and to recommend improvements to optimize the guest experiences and profits and to create value and to creatively engage and satisfy loyalists, as well as new patrons who are exploring the brand, the winery and the Livermore Valley for the first time.
The WSA will be supporting all brands within the Wente Portfolio and required to deliver wine and guest experience at all properties contingent upon the business needs and demands. Thus, mastery of the complete wine portfolio and flexibility on physical location is required in the role.
Conduct knowledge-based tasting experiences for guests
The WSA will as deliver an unforgettable wine and culinary adventure that brings the best of the Wente Family Estates wine and local, seasonal and high-quality nibbles to the guest.
Work and communicate positively and respectfully with all members of the tasting room team
Ability to function independently and make empowered decisions that positively affect the guest's experience
Participate in and assist with special events and represents winery at outside functions as needed
Train ambassadors selected by the management team on our wines, sales techniques and tours
Ensure smooth daily operations, including effective and appropriate communication, successfully managing traffic flow throughout the day and overseeing that guests are being engaged and entertained
Process transactions, stock wine and assist guest with purchases
Follow all safety practices and proactively mitigate risks for employees and guests
Maintain a neat, clean and orderly environment
Perform opening and closing duties
Skills/Qualifications
The ideal candidate will have a demonstrated sales aptitude and passion for sharing the story of the vines to the bottle.
Proven results and experience in a tasting room, previous sales or DTC role.
Proven experience contributing and reaching goals as part of a team
Strong knowledge of and a passion for wine, food and the wine industry
Must understand, explain, and develop their personal wine knowledge
Exceptional verbal and written communication skills
Knowledge of Wine Direct and Cellar Pass or the ability to quickly learn these programs
Present a positive outlook when faced with challenge or change
Be positive, a natural team player and self-motivated
Be professional at all times with a neat and clean appearance
At least 21 years of age and have a valid Driver's License
Able to speak and read English fluently
Must be available to work a minimum of three (3) shifts per week, including weekend and holiday availability
May be required to work at all WFE Tasting Rooms
Physical Qualifications
Requires the ability to stand, for potentially long periods of time throughout the workday
Must be able to lift 50 lbs
Manual dexterity and vision sufficient to operate a computer for potentially long periods of time without experiencing abnormal hand, wrist or eye strain
Hearing sufficient to understand conversations, both in person and on the telephone
Must have coordination sufficient to operate various office machines, including but not limited to iPads, telephones, computers, scanners, cash register, etc.
During inventory/stocking must be able to withstand repetitive bending and reaching