Wellness & Retail Manager

The Shelborne By Proper

The Shelborne Miami Beach is an iconic Art Deco destination reimagined for a new generation. Rooted in Miami Beach history and energized by contemporary culture, the property is designed to be a social anchor for locals, travelers, hotel guests, and members alike. Our nightlife venues — including the Lobby Bar and the intimate Little Torch cocktail lounge — are intended to be lived-in, magnetic, and culturally relevant, not programmed from a distance.

Art, fashion, wellness, and music are central to Miami’s cultural identity and core to The Shelborne’s point of view.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES 

Wellness Room Operations & Programming 

• Oversee the daily operations of the Wellness Room, ensuring a serene, immaculate, and fully functional environment for hotel guests and Beach Club members. 

• Develop, schedule, and manage wellness programming including yoga, meditation, sound healing, breathwork, and other modalities in alignment with the hotel's lifestyle brand. 

• Manage Wellness Room bookings, membership access, and reservations; coordinate with Front Office and Beach Club teams to ensure seamless guest flow and scheduling. 

• Vet, onboard, and manage contracted wellness practitioners and instructors, ensuring all offerings meet Proper Hospitality's standards for quality and guest experience. 

• Maintain all wellness equipment, amenities, and supplies; oversee vendor relationships for products used in the Wellness Room (aromatherapy, towels, wellness consumables, etc.). 

• Monitor utilization rates, guest satisfaction, and revenue generated by the Wellness Room; present performance insights and recommendations to leadership. 

• Ensure compliance with health, safety, and sanitation standards across all wellness programming and facilities.  

Membership Sales Support & Community Building 

• Support Beach Club membership growth by conducting engaging property tours for prospective members, showcasing the Wellness Room, retail boutique, and full club experience. 

• Prospect and cultivate relationships with potential members through outreach, networking, referrals, and community engagement — positioning the Wellness Room and retail offerings as key lifestyle differentiators. 

• Partner with the Membership team to develop and execute member acquisition strategies, promotional offers, and retention programming. 

• Serve as a knowledgeable and enthusiastic brand ambassador for the Beach Club, communicating membership tiers, benefits, wellness programming, and exclusive access in a compelling and personalized way. 

• Follow up with prospective members post-tour, maintaining a pipeline of leads and coordinating with the Membership team to convert inquiries into active memberships. 

• Identify opportunities to deepen member engagement through exclusive wellness events, retail previews, and members-only programming. 

• Provide leadership with regular updates on tour activity, prospecting efforts, and feedback gathered from prospective and current members.  

Guest Experience & Sales Leadership 

• Deliver and inspire an elevated, service-driven experience across both the retail boutique and Wellness Room for hotel guests, Beach Club members, and VIP clientele. 

• Lead clientele initiatives by cultivating ongoing relationships with repeat guests, members, and the local community — connecting them to both retail and wellness offerings. 

• Promote Shelborne by Proper's branded merchandise and wellness programming by authentically communicating the brand's lifestyle, values, and story. 

• Develop cross-selling opportunities between the retail boutique, Wellness Room, and Beach Club membership to drive combined revenue and deepen overall guest engagement. 

• Own and drive revenue goals for both departments; set targets, monitor performance, and implement strategies to consistently meet or exceed benchmarks. 

Retail Operations & Visual Merchandising 

• Oversee all daily shop operations including opening/closing procedures, merchandising standards, visual presentation, and floor standards execution. 

• Lead and develop the retail team; recruit, train, and mentor staff on brand standards, sales techniques, wellness awareness, and guest service protocols. 

• Manage POS operations using Shopify, including cash handling, daily reconciliation, and system troubleshooting. 

• Coordinate communication between the retail store, Front Office, Concierge, Beach Club, and other hotel departments to drive traffic and cross-departmental awareness. 

• Oversee all inventory processes including receiving, tagging, organizing, restocking, and cycle counts; maintain organized back-of-house storage. 

• Monitor product performance, sell-through rates, and inventory levels; execute reorders and provide buying recommendations to ownership and senior leadership. 

• Curate and manage a retail assortment that reflects the wellness-forward, lifestyle-driven aesthetic of the Shelborne by Proper brand.  

Collaboration, Marketing & Events 

• Partner with Programming and Marketing teams to integrate wellness and retail into hotel events, Beach Club activations, seasonal programming, and brand collaborations. 

• Conceptualize and execute experiential retail and wellness moments such as pop-ups, workshops, sound baths, and partner activations. 

• Contribute product and wellness storytelling for marketing initiatives, social media content, and email campaigns. 

• Ensure all event-related merchandising and wellness offerings align with Shelborne by Proper's brand guidelines and aesthetic standards. 

• Identify and cultivate new vendor partnerships, wellness practitioners, and brand collaborations that enhance the hotel's lifestyle programming. 

Reporting & Administrative Oversight 

• Prepare weekly and monthly performance reports for the Wellness Room, retail boutique, and membership prospecting activity, covering revenue, utilization, guest satisfaction, and operational needs. 

• Provide leadership with actionable insights on guest feedback, programming trends, product performance, membership pipeline, and market intelligence. 

• Manage vendor communication, product tracking, and administrative follow-up for inventory, shipping, supplier invoices, and wellness contractor agreements. 

• Assist in the development of annual budgets, seasonal buying plans, and wellness programming calendars.   

QUALIFICATIONS 

• 3+ years of experience in luxury retail, wellness hospitality, spa management, membership sales, or a closely related field; experience managing both retail and wellness/amenity programming strongly preferred. 

• Genuine passion for wellness, holistic lifestyle, luxury brands, and curated hospitality experiences. 

• Proven ability to lead and develop a team while managing multiple departments simultaneously. 

• Strong sales ability with a track record of meeting or exceeding revenue goals across retail, experiential programming, and/or membership sales. 

• Experience conducting property tours, prospecting leads, and nurturing a membership or clientele pipeline. 

• Experience developing and managing wellness programming, scheduling practitioners, and overseeing wellness facilities. 

• Excellent communication and interpersonal skills, with the ability to engage high-profile guests, prospective members, and external partners. 

• Professional appearance and a polished, warm demeanor consistent with luxury hospitality standards. 

• Experience with POS systems (Shopify preferred), booking platforms, inventory management, and scheduling tools. 

• Flexible availability including weekends, evenings, and event-based scheduling. 

• Bilingual (English/Spanish or English/French) preferred. 

• Certifications in yoga, wellness coaching, personal training, or related disciplines a plus. 

 PHYSICAL DEMANDS

• Ability to stand or walk for extended periods during shifts across retail and wellness spaces. 

• Ability to lift up to 25 pounds (e.g., boxes of supplies, inventory, or equipment). 

• Occasional bending, stooping, and reaching to perform tasks or manage inventory. 

•   Ability to work flexible hours, including evenings, weekends, and holidays, depending on operational needs. 

Why Join Proper Hospitality 

At Proper, we build experiences that move people — and that begins with the team behind them. As a best-in-class employer, we’re committed to creating one of the Best Places to Work in hospitality by nurturing a culture where creativity, excellence, and humanity thrive together. 

Everything we do is grounded in the belief that hospitality is more than a profession - it’s an opportunity to care for others and make lives better. Guided by the Pillars of Proper, we show up with warmth and authenticity (Care Proper), strive for excellence in everything we do (Achieve Proper), think creatively and resourcefully (Imagine Proper), and take pride in the style and culture that make us who we are (Present Proper). 

We believe our people are our greatest strength, and we invest deeply in their wellbeing, growth, and sense of belonging. From comprehensive benefits to meaningful development programs, Proper is designed to help you build a career, and a life, that feels as inspiring as the experiences we create for our guests. 

Our Commitment: Building the Best Place to Work 

Our Best Place to Work initiative is a living commitment — a continuous investment in our people, our culture, and our purpose. We listen, learn, and evolve together to create an environment where everyone feels empowered to imagine boldly, achieve confidently, care deeply, and present themselves authentically. 

At Proper, joining the team means more than finding a job — it means joining a community that believes in building beautiful experiences together, for our guests and for one another. 

Proper Hospitality is an equal-opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state-protected category.