Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
We are looking for a Website & SEO Specialist to join our team and help drive the ongoing growth, optimization, and performance of our corporate website. Reporting directly to the Website Manager, you will play a key role in improving the website's user experience, content quality, and organic search visibility - including emerging AI-powered search channels.
Key Responsibilities
- Assist in improving website architecture, navigation, page layouts, and user journeys to enhance usability and engagement.
- Perform regular website audits to ensure content quality, functionality, and consistency across all pages.
- Monitor website performance, including traffic, engagement, conversion, and user behavior metrics, to identify optimization opportunities.
- Develop actionable recommendations based on data insights and help measure the impact of optimization initiatives.
- Support efforts to improve the website's organic visibility across both traditional search engines and emerging AI-powered search experiences (e.g., ChatGPT, Perplexity).
- Conduct keyword research, competitor analysis, and content opportunity assessments using tools such as SEMrush or Ahrefs.
- Optimize website content and on-page elements following SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) best practices.
- Support Reddit-focused SEO and AEO initiatives in collaboration with the external agency, helping ensure brand visibility and accurate representation across Reddit search and AI-driven answer results.
- Monitor Reddit conversations and community trends relevant to the brand, and provide input to inform content and search optimization strategies.
- Support the operation, maintenance, and optimization of the corporate website, including publishing and updating content through the Content Management System (CMS).