Website Segment Manager

Website Segment Manager

Duration: 12+ Month Contract

Work Mode: 100% Remote

Summary:

• Open to working their own timezone hours with some flexibility for occasional EST morning meetings.

Responsibilities:

• Work with product marketing managers to understand audiences, customer needs, solution positioning, and page objectives.
• Write and edit headlines, value propositions, supporting content, and calls to action that tell a coherent story and support conversion.
• Build and update pages in Sitecore by selecting approved components and populating existing templates.
• Manage an organized backlog of page rebuilds, stakeholder requests, updates, and maintenance.
• Review pages for content quality, brand consistency, usability, accessibility, links, and display across devices.
• Monitor page performance and apply SEO guidance to improve content, visitor journeys, and conversion.
• Keep pages current through regular reviews and preventive maintenance.

Requirements:

• Practical experience in marketing and website content.
• Strong writing and editing skills with the ability to translate product information into a clear customer story.
• Understanding of product positioning and how content, page structure, and visitor intent work together.
• Experience using a content management system to assemble or update pages within templates.
• Ability to collaborate with subject matter experts and incorporate feedback.
• Good organization, attention to detail, and ability to balance multiple requests.
• Familiarity with website analytics, SEO, or conversion optimization.

Preferred Skills:

• Experience building and updating pages in Sitecore.
• B2B marketing, particularly software or other complex solutions.
• Improving product or solution pages, interpreting performance data, or participating in A/B tests.
• Working within enterprise website standards and coordinating with central web, SEO, design, or development teams.