A/B Testing, Best Practices, Blog, Communication Skills, Copy Editing, Copy Writing, Cross-Functional, Desktop PC, Detail Oriented, Establish Priorities, Financial Services, Investment Management, Marketing, Marketing Strategy, Online Marketing, Organizational Skills, Product Engineering, Product Management, Real Estate, Startup, Stock Market, Team Lead/Manager, Time Management, Typography, Venture Capital, Web Design, Website Conversion, Wordpress
LOCATION
New York, NY
POSTED
11 days ago
About Willow Wealth
Willow Wealth is a leading private markets investment platform. We believe that private markets investment products should be a fundamental part of your portfolio. That's why we're expanding access to make it easier to get started. We partner with experienced investment managers to provide investors with a wide range of opportunities across real estate, venture capital, private equity, art, short-term notes, and more. All of our offerings are curated and vetted by our team to help investors diversify away from the stock market.
About the Role
Willow Wealth is seeking a talented and conversion-focused Website Designer to join us on a contract basis to support an ongoing website redesign. This project touches both content and visuals across the site, and you''ll be instrumental in bringing the updated vision to life. You''ll translate marketing strategy, including page goals, site architecture, and brand direction, into polished, high-performing web pages and marketing landing pages.
This is a project-based engagement with an estimated effort of 20-30 hours per week. The team is NYC-based and while remote candidates across the US are welcome to apply, candidates who are able to work East Coast hours are preferred.
You'll collaborate closely with the Creative Designer for design review and with the project''s Product Manager to hit milestones and keep work moving day-to-day. You''ll work within an established Figma design library and will have the opportunity to extend it thoughtfully, building efficiently so that what you hand off to engineering is clean, consistent, and easy to implement.
Key Deliverables
Design website pages and marketing landing pages from brief to final Figma handoff and development support, incorporating goals and strategy provided by the marketing team
Take inputs including overall website goals, individual page objectives, sitemaps, and conversion strategy and translate them into clear, effective visual designs
Design fully responsive layouts across desktop, tablet, and mobile breakpoints
Work within the existing Figma component library, extending and reusing components to maintain visual consistency and minimize engineering effort
Use advanced Figma features such as components and variants to produce developer-ready, well-organized files
Collaborate with the Product Manager to manage workload, prioritize pages, and meet project deadlines
Present work to and incorporate feedback from the Creative Designer to achieve visual sign-off
Design with conversion in mind, applying best practices for layout, hierarchy, CTAs, and user flow across site pages and landing pages
Self-manage workload and timelines with minimal oversight, communicating proactively when priorities shift or blockers arise
Participate in design reviews and iterate quickly based on feedback from marketing, creative, product, and engineering stakeholders
Ability to contribute copy edits or suggestions where needed a plus
Qualifications
5+ years of experience designing websites and marketing landing pages, with a portfolio that reflects senior-level craft and strategic thinking
Demonstrated ability to self-manage in a fast-paced, cross-functional environment, and to operate independently and navigate corporate stakeholder dynamics with professionalism
A strong portfolio showing web and landing page design work, ideally with evidence of conversion performance, A/B testing, or measurable outcomes
Experience working within and contributing to design systems or component libraries
Prior experience collaborating across creative, marketing, and product teams
Advanced Figma skills including components, variants, and structured file organization
Strong command of responsive design, with the ability to design across desktop, tablet, and mobile breakpoints without sacrificing quality or consistency
Proven ability to design for conversion, designing landing pages, CTAs, user flows, and visual hierarchy that drives action
Ability to work efficiently within a component-based system to reduce redundant engineering work
Strong visual design sensibility (i.e. typography, spacing, color, and layout) within defined brand constraints
Comfortable working from a brief and collaborating with non-designers to extract what''s needed
Clear and confident communicator who can present and defend design decisions to a range of stakeholders, from creative leads to business owners
Preferred Qualifications
Familiarity with WordPress, particularly for teams managing an existing blog or content infrastructure
Experience working within or alongside financial services companies, fintech products, or similarly regulated and detail-oriented industries
Experience with copywriting
Experience at a mid-stage startup
The pay range for this engagement is USD 100-150 per hour commensurate with experience, qualifications, and location.