Website Content Strategist

Position at MTA Headquarters

JOB TITLE:

Website Content Strategist

DEPT/DIV:

Customer Experience

SUPERVISOR:

Content Director

WORK LOCATION:

2 Broadway, New York, NY 10004

HOURS OF WORK:

9:00 am - 5:30 pm (7.5 hours/day) or as required

FULL/PART-TIME

FULL

SALARY RANGE:

$84,700 - $88,800

DEADLINE:

Until filled

This position is eligible for telework, which is currently one day per week. New hires are eligible to apply 30 days after their effective date of hire.

Opening:

The Metropolitan Transportation Authority is North America's largest transportation network, serving a population of 15.3 million people across a 5,000-square-mile travel area surrounding New York City, Long Island, southeastern New York State, and Connecticut. The MTA network comprises the nation's largest bus fleet and more subway and commuter rail cars than all other U.S. transit systems combined. MTA strives to provide a safe and reliable commute, excellent customer service, and rewarding opportunities.

Job Summary:

The Website Content Strategist is responsible for overseeing the MTA's website, which reaches millions of New Yorkers each day with essential information, as well as other MTA web pages, including OMNY.info. They work with stakeholders across the MTA's various operating agencies and departments to ensure that web content is accurate and customer-focused.

The Website Content Strategist is also an evangelist for and trainer on our content management system (CMS). They will work with product managers and the website development team to improve the CMS and provide feedback on new functions and content types.

The ideal candidate will be able to think big picture about how websites are organized, structuring entire sections, and advising on information architecture. They should also be able to roll up their sleeves and rewrite or edit content for clarity and concision.

Responsibilities:

• Manage all site updates to the MTA website. Make basic updates and approve changes from other stakeholders.
• Coordinate with multiple stakeholders across multiple agencies to ensure their content is findable.
• Develop customer communication strategies in collaboration with senior management across the spectrum of the organization.
• Write professionally trained content.
• Manage the work of 2-3 direct reports.
• Work with the product team to build new CMS tools and features, serving as the main advocate for content editors.
• Assist other departments across the agency in making updates to their web content.
• Maintain a content calendar for the MTA website.
• Collaborate with other departments across the MTA on content that promotes agency-wide priorities and initiatives.

Required Knowledge/Skills/Abilities:

• Superior writing ability, including enthusiasm for writing at a lower grade level and for simplifying complicated ideas. A love of understanding and explaining things to people is important.
• Ability to collaborate with senior management across the spectrum of an organization while advocating for a customer-centric voice and tone.
• Some basic understanding of how to convey information visually, or how to work with designers to use words and pictures to their full effect.
• Excellent communication and interpersonal skills.
• Excellent organizational and presentation skills.
• Demonstrated ability to work with all internal levels within a given organization.
• Demonstrated ability to work in a high-profile, high-pressure environment effectively.
• Demonstrated ability to complete short- and long-term projects effectively and as efficiently as possible.
• Demonstrated basic analytical capabilities and quantitative skills.

Required Education and Experience:

• H.S. Diploma or General Education Degree (GED)
• Minimum 5 years of experience in marketing, journalism, communications, or a related field with experience writing for the public and meeting deadlines.
• Minimum 2 years of experience with a content management system (Drupal, WordPress, or related system).
• Minimum 1 year of experience with product or project management software, including JIRA, Trello, Airtable, Monday, Asana, or related software.
• Minimum 1 year of experience with content design, or strong knowledge of web page layout and making content structured and discoverable. Experience with information architecture is a plus.
• Minimum 1 year of experience in user-centric principles.

The Following is/are preferred:

• Bachelor's Degree in Arts/Sciences (BA/BS) in Communications, Journalism, Business, or related field. An equivalent combination of education from an accredited college and experience may be considered in lieu of a degree.
• Minimum 1 year of prior experience managing an editorial or content calendar for a business, brand, or institution is a plus.
• Minimum 1 year or prior experience working in a large, multi-faceted, fast-paced organization or governmental body.

Other Information

May need to work outside of normal work hours (i.e., evenings and weekends)

Travel may be required to other MTA locations or other external sites.

According to the New York State Public Officers Law & the MTA Code of Ethics, all employees who hold a policymaking position must file an Annual Statement of Financial Disclosure (FDS) with the NYS Commission on Ethics and Lobbying in Government (the "Commission").

Equal Employment Opportunity

MTA and its subsidiary and affiliated agencies are Equal Opportunity Employers, including those concerning veteran status and individuals with disabilities.

The MTA encourages qualified applicants from diverse backgrounds, experiences, and abilities, including military service members, to apply.