VP of Growth Marketing

Job Overview:

Exciting opportunity for a highly skilled VP of Growth Marketing to lead a premier team of growth marketers and drive our company towards its revenue targets. The ideal VP of Growth Marketing will have a strong background in managing expansive media budgets across both digital and traditional paid media channels. The VP of Growth Marketing will be responsible for designing and executing a robust growth marketing strategy to attract new customers while optimizing marketing effectiveness.

Reporting to the C-Level leader, this position is part of the extended leadership team and requires collaboration with various departments, including Ecommerce, CRM, Insights, Brand, and Creative, to initiate and lead key projects.

Primary Responsibilities:

• Spearhead revenue growth initiatives for our DTC business through strategic planning, development, and execution of performance marketing strategies across paid media channels.
• Establish and achieve key departmental goals focused on customer acquisition, LTV, and channel growth while ensuring marketing efficiency.
• Plan, supervise, and implement marketing campaigns across digital channels (Social, Search, Affiliate, Display) and traditional channels (Video, Audio, OOH, Direct Mail).
• Track and analyze performance metrics, providing insights and recommendations to optimize marketing strategies and campaigns; continuously test, measure, and refine.
• Work with the Growth Analyst to allocate channel budgets and partner with FP&A and Marketing Insights for financial projections.
• Collaborate closely with Integrated Marketing, Creative, CRM, Ecommerce, and Insights teams on new product launches, promotions, and marketing campaigns.
• Mentor and develop a flexible, collaborative, and high-performing growth marketing team.
• Manage vendor and partner relationships to identify opportunities for growth.
• Stay informed about industry trends to identify new channels, platforms, and tools. 

Basic Qualifications Required:

• 7+ years of experience with DTC subscription and traditional ecommerce.
• 3+ years of experience as Head of Growth for a digitally native business with annual sales of $200M+.
• 3+ years of experience with hands-on experience with media buying on platforms like Meta and/or Google.
• 3+ years of experience in offline marketing, particularly TV/OTT and Audio.
• Proven leadership of high-performing growth marketing teams of 4+ people.
• Managed diverse media budgets of $100M+.
• Data-driven with the ability to consolidate data from various sources.
• Comfortable in a dynamic, hybrid work environment with the ability to adapt and unify teams.

Preferred Qualifications:

• Experience with marketplaces and/or retail media.
• Knowledge of conversion rate optimization (CRO).
• Experience with CRM, particularly email marketing and SMS.
• Expertise in lead generation cultivation.
• Proficient in pulling and analyzing data from GA4, Heap, and Looker.
• Experience with CDP activation.

Compensation:

• Base salary: $225-$275K per year.
• Annual bonus: 25% + equity.
• Health Benefits
• Employer matching (up to 3% of base salary) for company-sponsored 401K plan.