Area Marketing Manager – Maryland Portfolio - VIVAMEE Hospitality
Location: On-Site | Maryland Portfolio (Travel Required Between Properties)
Department: Marketing
Reports To: Director of Marketing
Job Type: Full-Time / Exempt
About VIVAMEE Hospitality
At VIVAMEE Hospitality, our work is guided by three core virtues: Joy, Humility, and Ministry. We believe hospitality is more than a service. It is an opportunity to serve others with genuine care, lead with humble hearts, and create memorable experiences for our guests and team members. These values shape every interaction across our growing portfolio of resorts, golf courses, restaurants, wedding venues, and destinations.
About the Role
VIVAMEE Hospitality is seeking an Area Marketing Manager to support four Maryland properties. Reporting to the Director of Marketing, this role is responsible for bringing approved marketing strategies to life through engaging content, promotional campaigns, digital marketing, and property-level collaboration. The ideal candidate is a creative storyteller, strong project manager, and self-starter who thrives in a fast-paced hospitality environment.
This position plays a critical role in driving awareness, engagement, guest inquiries, event attendance, golf rounds, dining traffic, wedding leads, and overnight stays across the portfolio.
What You'll Do
Portfolio Marketing & Property Collaboration
- Manage marketing priorities, calendars, projects, and deadlines across the Maryland Portfolio
- Translate business goals into actionable monthly marketing plans
- Collaborate with property leadership, operations, and sales teams to align promotions with business needs and seasonal demand
- Identify opportunities to increase awareness, drive revenue, and improve guest engagement
- Provide regular updates, progress reports, and recommendations to the Director of Marketing
Content Creation & Social Media
- Develop and manage monthly content calendars for resorts, golf, weddings, dining, events, and seasonal campaigns
- Capture photo and video content across the portfolio, including evenings and weekends
- Create and publish content for Instagram, Facebook, TikTok, and other social platforms
- Produce Reels and short-form videos from concept development through editing and posting
- Monitor social engagement and collaborate with property teams to address guest inquiries and interactions
- Analyze content performance and optimize future campaigns based on results
Event & Programming Promotion
- Partner with property teams to gather information regarding events, menus, experiences, and activations
- Create and execute promotional plans for approved events and programming
- Promote events across websites, social media, Google Business Profiles, email campaigns, and local event listings
- Develop marketing materials with accurate dates, pricing, booking links, and calls to action
- Monitor attendance, ticket sales, and promotional performance, adjusting efforts as needed
- Capture event content for future marketing and promotional use
Graphic Design & Brand Support
- Design social graphics, menus, flyers, event signage, and promotional materials using Canva
- Adapt creative assets for print and digital platforms while maintaining brand consistency
- Maintain organized creative files, templates, and marketing assets
Websites & Digital Presence
- Maintain accurate and up-to-date content across property websites, Google Business Profiles, and third-party listing
- Update menus, programming, photos, FAQs, operating hours, and booking links
- Apply SEO, GEO, and AEO best practices to improve discoverability and guest engagement
- Monitor and resolve outdated information, broken links, and routine content issues
Vendor Management & Market Insights
- Coordinate with marketing vendors, photographers, designers, and creative partners
- Track timelines, deliverables, and project progress
- Monitor competitors, industry trends, and local market activity to identify opportunities for growth
What We're Looking For
- Minimum of three years of hospitality marketing experience with demonstrated content creation and marketing execution experience
- Ability to work independently and manage multiple properties simultaneously
- Strong experience with Instagram, Facebook, TikTok, and social media analytics
- Demonstrated expertise in Reels and short-form video production
- Proficiency with Canva and graphic design creation
- Excellent writing, proofreading, project management, and organizational skills
- Strong collaboration and communication skills, with the ability to work effectively with property leadership teams
- Ability to work on-site five days per week and travel between Maryland properties as needed
- Willingness to support occasional evening and weekend marketing initiatives and event coverage
Preferred Qualifications
- Experience managing Google Business Profiles, website content, email marketing campaigns, and hospitality listing platforms
- Working knowledge of SEO, GEO, AEO, and local search strategies
- Experience promoting events, weddings, golf operations, restaurants, or resort programming
- Familiarity with marketing automation, reporting, project management, and scheduling tools
What We Offer
- Salary Range: $60,000- $80,000
- Growth opportunities within VIVAMEE Hospitality
- Collaborative, values-driven culture
- Opportunity to make a meaningful impact across a dynamic and expanding hospitality portfolio
- Work alongside passionate leaders focused on delivering exceptional guest experiences
- Candidates must live in Maryland or in proximity to commute to Maryland properties daily
Apply Today
Please submit your résumé along with a portfolio showcasing Reels or short-form video content, social media examples, and Canva designs. Include a brief explanation of your role in creating each example.
Disclaimer
This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the position. Management reserves the right to revise the position or require additional duties as business needs change.
VIVAMEE Hospitality is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, VIVAMEE Hospitality may provide reasonable accommodations to qualified individuals and encourages applicants and employees to discuss accommodation needs with the Company.