Visit McKinney's next Executive Director is a destination marketing professional with a sales mindset and a creative edge. This leader knows how a convention and visitors bureau turns marketing into hotel stays, group business, and downtown foot traffic, and has the record to prove it: meetings won, partnerships built, and a community's story told well across every channel.Just as important is how this person leads. A servant leader who develops a small, talented team and lives the RISE values. With an amphitheater, a surf resort, a JW Marriott, and nonstop air service on the horizon, the ideal candidate sees a once-in-a-career opportunity and is ready to build ahead of it.
Minimum Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field
- Four years of progressively responsible experience in the convention, visitors, hospitality, or tourism field
- One year of supervisory experience with a proven ability to recruit, train, and develop staff
- Valid Class C Texas driver's license, or the ability to obtain one upon hire
- An equivalent combination of education and experience will be considered
Preferred Qualifications
- Certified Destination Management Executive (CDME) or Texas Destination Marketer (TDM) designation
- Senior leadership within a convention and visitors bureau or destination marketing organization
- Experience partnering with a board of directors on strategy, policy, and annual planning
- A track record in destination sales, group business, and brand-driven marketing campaigns
- Experience managing hotel occupancy tax budgets and public sector reporting
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