Vice President of Marketing

ABC Companies

Winter Garden, Florida
1 day ago

Highlights

This position provides strategic direction across brand management, digital marketing, demand generation, corporate communications, market intelligence, and business growth initiatives to strengthen competitive positioning, expand market share, and support long-term revenue objectives. If you're a strategic, results-driven marketing leader who thrives on building high-performing teams, influencing business direction, and turning bold ideas into meaningful outcomes, this is an opportunity to make a lasting impact with an established industry leader.

Numbers & Facts

Location	Winter Garden, Florida
Industry	Travel, Transportation and Tourism
Company Size	500 to 999 employees
Year Founded	1950
Website	http://www.abc-companies.com

Description

ABC Companies is a leading provider of transportation solutions, offering vehicles for 8-81 passengers, along with parts, service, and financing to support fleet operators across North America. Family-owned and operated since 1972, ABC is driven by its mission to advance the transportation industry through innovative, collaborative solutions that redefine the standard. Guided by its core values of Integrity, Trust, Collaboration, and Innovation, ABC is committed to delivering customer-focused, high-quality solutions that enhance safety, performance, and reliability.

Join ABC Companies as our Vice President of Marketing and help shape the future of our brand, market presence, and long-term growth. In this executive leadership role, you'll define and lead an enterprise-wide marketing strategy that strengthens ABC's position in the transportation industry, expands market opportunities, and drives measurable business results. Partnering closely with executive leadership, Sales, and Operations, you'll connect brand strategy, digital innovation, market intelligence, and demand generation to corporate growth objectives. If you're a strategic, results-driven marketing leader who thrives on building high-performing teams, influencing business direction, and turning bold ideas into meaningful outcomes, this is an opportunity to make a lasting impact with an established industry leader.

Benefits & Perks

At ABC Companies, we recognize that our employees are our greatest asset. We offer a comprehensive benefits package designed to support your health, financial well-being, and work-life balance, including:

Medical Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Company-Paid Basic Life & AD&D Insurance
Voluntary Term Life & AD&D Insurance
Flexible Spending Accounts (FSA)
Hospital Indemnity Insurance
Employee Assistance Program (EAP)
Paid Time Off (PTO)
Paid Holidays
Training and Professional Development Opportunities
Career Growth and Advancement Opportunities

Benefits eligibility and offerings are subject to plan terms and company policies.

Position Overview:

The Vice President of Marketing is a key member of ABC Companies' executive leadership team, responsible for developing, executing, and overseeing the organization's enterprise-wide marketing strategy. This position provides strategic direction across brand management, digital marketing, demand generation, corporate communications, market intelligence, and business growth initiatives to strengthen competitive positioning, expand market share, and support long-term revenue objectives.

Working collaboratively with executive leadership, Sales, Operations, and other key stakeholders, the Vice President of Marketing translates business priorities and market insights into integrated, measurable marketing strategies. This role leads and develops the marketing organization, establishes performance metrics, oversees budgets and external partnerships, and drives continuous improvement across marketing operations. Through a combination of strategic vision, data-driven decision-making, and executive leadership, this position ensures marketing serves as a catalyst for sustainable growth, brand differentiation, and ABC Companies' continued leadership in the transportation industry.

Key Responsibilities:

Executive & Strategic Leadership

Develop and lead the enterprise marketing strategy aligned with corporate growth objectives, revenue targets, and long-term business plans.
Serve as a strategic advisor to senior leadership on market trends, brand positioning, and competitive landscape insights.
Drive integrated marketing initiatives that support sales performance and measurable ROI.
Establish and manage enterprise marketing priorities, aligning resources and investment with business objectives, growth opportunities, and organizational capacity.

Brand & Market Positioning

Champion and protect the ABC brand across all platforms, ensuring consistency, differentiation, and strong market presence.
Lead brand evolution initiatives to strengthen awareness, reputation, and industry leadership.
Identify new market opportunities, partnerships, and expansion strategies to grow share across existing and emerging segments.

Revenue & Growth Alignment

Partner closely with Sales leadership to align marketing strategies with pipeline development, lead generation, and revenue growth objectives.
Establish KPIs and performance metrics to measure marketing effectiveness and continuously optimize return on investment.

Organizational Leadership

Build, lead, and develop a high-performing marketing team, fostering accountability, innovation, and collaboration.
Establish scalable marketing processes, systems, and best practices to support continued organizational growth.
Provide executive-level communication and reporting to stakeholders on marketing performance and strategic initiatives.

Digital & Communications Strategy

Oversee all digital marketing initiatives, including website strategy, content marketing, social media, advertising campaigns, and analytics.
Guide the evolution of marketing technology, automation, customer data, and reporting capabilities in partnership with Sales and IT to improve efficiency, customer experience, and performance visibility.
Direct public relations and corporate communications efforts to position ABC as a thought leader within the industry.
Ensure consistent messaging across internal and external communications.

Budget & Resource Management

Own and manage the marketing budget, ensuring effective allocation of resources and strong fiscal stewardship.
Assess organizational capabilities and recommend appropriate staffing, agency support, and operating structures to meet evolving business priorities.
Evaluate agency partnerships and vendor relationships to ensure alignment with business objectives and performance expectations.

Market Intelligence

Oversee market research initiatives to inform strategy, identify competitive risks, and uncover growth opportunities.
Leverage data analytics to guide decision-making and refine strategic direction.

Additional duties may be assigned.

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field required; MBA or advanced degree preferred.
Minimum of 10+ years of progressive marketing experience, including senior leadership responsibility.
Experience leading organizational change, building scalable marketing functions, and aligning stakeholders across multiple business units.
Proven track record of developing and executing strategic marketing initiatives that drive revenue growth and measurable ROI.
Experience leading marketing within transportation, automotive, heavy equipment, or other B2B industrial sectors preferred.
Demonstrated success partnering with executive leadership to align marketing strategy with corporate growth objectives.
Experience managing and optimizing multi-million-dollar marketing budgets.
Strong background in digital strategy, brand management, demand generation, and market expansion.
Ability and willingness to travel approximately 25% of the time to support business needs, including company locations, industry events, customer engagements, and strategic initiatives.

Skills:

Strategic thinker with the ability to translate market data into actionable business strategy.
Executive presence with strong influencing and stakeholder management capabilities.
Financial and analytical acumen, including KPI development, forecasting, and performance measurement.
Exceptional leadership skills with the ability to build, mentor, and scale high-performing teams.
Strong cross-functional collaboration skills, particularly with Sales and Operations leadership.
Advanced communication and presentation skills, both internal and external-facing.
Strong business judgment with the ability to evaluate competing priorities, make resource allocation decisions, and drive organizational alignment.
Ability to manage multiple enterprise-level initiatives in a fast-paced, growth-oriented environment.

Physical Demands:

Ability to move items weighing at least 15 pounds
Must be able to remain in a stationary position for long periods of time
Frequently moves about to other locations/offices
Constantly operates a computer and other office productivity machinery

ABC Companies is an equal opportunity employer. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.

About Company

In an industry dominated by corporate-controlled competitors, ABC remains a family-owned and operated business. Throughout our history, ownership of ABC Companies has stayed with the Cornell family, beginning with founder Clancy Cornell and currently under the senior leadership of Cornell family members.

Since its inception over five decades ago, ABC Companies has grown exponentially to become a leader in motorcoach and transit equipment sales and service. By offering a comprehensive array of after sales support services including live tech support via the ABC CustomerCare call center; live and interactive parts sales and sourcing; complete vehicle maintenance, refurbishment and mechanical services and private and municipal equipment leasing and financing through ABC Financial Services, we continue to sustain our leadership position.