Vice President of Marketing

Position Summary:
The Vice President of Marketing is responsible for driving sustainable customer growth, deepening engagement, and strengthening brand loyalty across all services and product offerings. This executive leader will accelerate revenue and market share by building a predictable demand engine, supporting complex and consultative sales cycles, and refining messaging to resonate with key decision-makers.

The VP of Marketing will lead and integrate critical marketing functions including demand generation, account-based marketing (ABM), product marketing and management, and sales enablement to effectively bridge marketing strategy with measurable sales outcomes.

This role oversees a primarily B2B marketing strategy with select B2C components and is accountable for defining and executing a comprehensive go-to-market (GTM) strategy that drives pipeline growth, establishes category leadership, and equips the sales organization with modern tools, insights, and enablement resources.
Reporting directly to the President, the Vice President of Marketing serves as a player-coach; leading and developing a high-performing, multidisciplinary team while also contributing strategically and operationally to achieve company objectives.

Essential Job Functions:
Marketing Strategy, Customer Growth & Lifecycle Management

• Develop and execute a comprehensive marketing roadmap grounded in customer segmentation, journey mapping, and connected cross-platform experiences, supported by a sophisticated CRM ecosystem.
• Lead lifecycle marketing strategy, providing thought leadership and driving cross-functional alignment across marketing, product, technology, analytics, and operations teams.
• Identify and track key lifecycle and retention metrics, establishing clear benchmarks and delivering actionable weekly and monthly reporting.
• Design and implement retention and loyalty programs that deliver meaningful customer value, informed by deep audience insights and behavioral data.
• Partner with cross-functional teams to integrate registration strategies and access points across the platform, balancing monetization objectives with long-term customer engagement, loyalty, and retention.
• Leverage customer insights and feedback to continuously refine product, service, and marketing strategies.

Demand Generation & Revenue Acceleration

• Lead the development and execution of integrated, multi-channel demand generation and Account-Based Marketing (ABM) strategies targeting priority enterprise accounts.
• Own marketing-sourced and marketing-influenced pipeline performance, with accountability for full-funnel metrics from initial engagement through closed revenue.
• Partner closely with Revenue Operations to optimize funnel performance, lead conversion, and attribution modeling.
• Oversee Product and Product Marketing to align on release schedules, partnerships, and profitability objectives, driving effective upsell and cross-sell strategies for high-value offerings.

Product Marketing & Brand Positioning

• Define and evolve the company's value proposition and messaging architecture to effectively engage diverse buyer personas and complex decision-making committees.
• Lead product marketing and product management efforts to support the successful launch and adoption of new products, features, and service enhancements.
• Elevate brand positioning by transforming market perception from a transactional vendor to a strategic, value-driven partner.

Sales Enablement & Alignment

• Equip the sales organization with high-impact tools and content, including thought leadership, customer case studies, ROI models, and competitive intelligence.
• Drive strong alignment between Sales and Marketing on lead qualification, target account prioritization, and service-level agreements (SLAs) for follow-up and conversion.

Digital Experience & Market Presence

• Oversee digital strategy, including corporate website performance, SEO, PPC, and emerging AI-driven discovery channels to enhance visibility and customer acquisition.
• Lead the strategy and execution of industry events, trade shows, webinars, and customer-facing programs (including association engagement such as DASMA) to strengthen market presence and brand authority.

Voice of the Customer & Insights

• Own Voice of Customer (VoC) programs, including Net Promoter Score (NPS) and customer satisfaction surveys, translating insights into actionable improvement plans that elevate service and experience delivery.
• Plan and execute customer engagement initiatives such as advisory councils, dealer summits, and Door Center Innovation Showcases to gather strategic feedback and strengthen relationships.
• Conduct ongoing market and customer research, including surveys, to help determine product development prioritization and enhance overall customer experience.

Team Leadership & Marketing Operations

• Coach, develop, and lead a high-performing, multidisciplinary marketing team, fostering a culture of accountability, innovation, and continuous improvement.
• Manage the marketing budget, optimizing allocation across talent, media investment, events, and technology to maximize ROI.
• Modernize and scale the marketing technology stack, driving integration, automation, and adoption of AI-enabled capabilities to improve efficiency and effectiveness.

Other Job Responsibilities and Physical Requirements:

• Performs other duties as assigned by supervisor.
• Light office duties and activities.
• Moderate travel including occasional international travel required

Minimum Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 10 15+ years of progressive marketing experience, with 5+ years in a senior leadership role
• Proven track record and demonstrated success in scaling demand generation, supporting enterprise sales cycles, and driving measurable revenue.
• Industry knowledge is a plus.
• Deep familiarity with marketing ecosystems.
• Demonstrated executive leadership with exceptional team building and talent development capabilities.
• Highly analytical and results-oriented, with a disciplined, data-driven approach to operational execution and strategic decision-making
• Proficiency with modern platforms (e.g., Salesforce or Oracle CRM, HubSpot, Marketo, 6sense, Google Analytics, AI-powered martech tools).
• Strong understanding of creative efficiency and customer-centric design
• Experience developing loyalty/rewards programs from the ground up
• Customer-centric approach with experience using customer insights (qual and quant) to inform business strategy and day-to-day decision-making
• Expertise in driving cross-functional collaboration to advance retention and growth goals for organizational results