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Vice President of Marketing

AgeWell Solvere Living

North Palm Beach, Florida

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JOB DETAILS
SKILLS
Accidental Death and Dismemberment (AD&D), Analysis Skills, Auditing, Brand Marketing (Branding), Brand Strategy, Budgeting, Business Development, Business Plan, Coaching, Communication Skills, Conferences, Customer Relations, Data Collection, Detail Oriented, Direct Mail, Disability Insurance, Establish Priorities, Forecasting, Hospital, Leadership, Marketing, Marketing Campaign, Marketing Metrics, Marketing Plan, Marketing Strategy, Marketing/Sales Collateral, Microsoft Office, Multitasking, Needs Assessment, Online Advertising, Online Marketing, Organizational Skills, Performance Metrics, Plan Meetings, Policy Development, Print Advertising, Procedure Development, Project/Program Coordination, Reimbursement, Sales, Set Goals, Strategic Planning, Team Lead/Manager, Team Player, Trend Analysis, Web Design, Willing to Travel
LOCATION
North Palm Beach, Florida
POSTED
30+ days ago

Inspiration lives here.

At AgeWell Solvere Living, we don't just offer you a job; we invite you to become part of a dynamic team that champions your potential. Just as we honor the legacies of those who reside in our communities, we celebrate the dreams of those who work alongside us. Imagine a workplace where your efforts make a meaningful impact on lives, where your ideas are valued, and your growth is nurtured. That's the spirit of our culture - supportive, inclusive, and empowering.

As a Certified Great Place to Work for 7 years in a row, we proudly offer:
  • Medical, Dental and Vision coverage.
  • Life, AD&D, and disability insurance.
  • Voluntary Accident, Hospital Indemnity and Critical Illness options
  • 401k or Roth IRA Retirement Savings Plan (with company match)
  • Generous Paid Time Off Program

Responsibilities:

The Vice President of Marketing oversees and directs all marketing efforts of the AgeWell Solvere communities, including management of the marketing team and providing strategic direction for all marketing initiatives.

  • Manage and lead the marketing team, including marketing directors and other marketing personnel.
  • Provide coaching, support, and professional development opportunities for team members.
  • Conduct regular team meetings to review progress, set goals, and address any challenges.
  • Develop and implement comprehensive marketing strategies to enhance brand visibility and community engagement.
  • Oversee the creation and execution of marketing plans for new developments, including collateral preparation.
  • Review and approve final artwork for marketing campaigns, including direct mail, print advertising, digital marketing and website development.
  • Provide hands-on marketing support for a group of communities, ensuring alignment with overall marketing strategies.
  • Collaborate with community managers to develop and execute local marketing initiatives.
  • Monitor and analyze community-specific marketing metrics to identify trends and opportunities for improvement.
  • Review productivity trends, lead source analysis, event results, and other key performance indicators.
  • Utilize data to make informed decisions and adjust marketing strategies as needed.
  • Conduct quarterly audits to ensure marketing efforts are aligned with company goals.
  • Ensure the compilation of the data is completed, attend and contribute to semi-annual marketing planning meetings, including reviews of previous activities and planning for the next six months for each community.
  • Set goals and provide direction for upcoming marketing initiatives.
  • Participate in the 90-day orientation for new sales team members and ensure they are set up in all the marketing specific systems.
  • Identify and address training needs within the marketing team.
  • Follow all “Company Traditions” as outlined.
  • Understand key marketing metrics and how they measure against national averages used to baseline.
  • Participate in company conference calls and meetings.
  • Collaborate with the Chief Strategy Officer on business development plans and owner relations.
  • Draft marketing policies and procedures as needed.
  • Attend and participate in industry educational conferences as requested by management for the purposes of business development and continuing education.
  • Perform other duties as directed by the CSO or necessitated by the role.

Qualifications:

  • Bachelor’s Degree preferred.
  • Minimum 10 years’ experience in senior housing marketing and/or operations, in a leadership role.
  • Knowledge of customer relations management programs.
  • Must be available to travel as needed.
  • Advanced knowledge of office technology including MS Office.
  • Strong organization and project coordination skills.
  • Attention to detail and ability to multi- task.
  • Strong communication skills.
  • Understanding of budgeting process including expense forecasting.
  • Comfortable working in high-pressure situations.
  • Team-oriented; willingness to pitch in and help out.
  • Self-motivated; takes initiative.
  • Good judgment; ability to prioritize and work independently.



About the Company

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AgeWell Solvere Living