The Vice President, Client & Business Development will lead growth strategy, sales execution, and client success for the company’s Brand business. This executive role is responsible for expanding relationships with CPG brand partners, developing new business opportunities, and leading high-performing teams that deliver integrated shopper, experiential, digital, and in-store solutions. The ideal candidate brings strong commercial leadership, senior-level client relationship skills, and the ability to turn strategy into measurable revenue growth and exceptional client outcomes.
Product Connections is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
As a full-service marketing agency, we specialize in digital and traditional retail events and demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing. Our mission is to deliver brand solutions that connect products to the right target at the right time, effectively moving consumers down the conversion funnel.
With over 10,000 experts in the field and more than 150 corporate employees, we have a range of talents and experience that redefine what it means to be a marketing agency. We pride ourselves on fostering a supportive, collaborative, and inclusive culture where employees are encouraged to think big, grow their skills, and take their careers to the next level. Join Product Connections and discover a workplace where your ideas matter, your growth is supported, and your impact is felt—let’s build something great together.
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov)
#DiscoverYourPath
- Lead sales and client services strategy for the Brand business, with accountability for revenue growth, margin performance, client retention, and new business development.
- Build and convert a strong pipeline of brand-direct opportunities by developing senior-level relationships with current and prospective CPG clients.
- Lead, coach, and develop sales, business development, account management, client services, and project management team members.
- Partner across Retail, Operations, Field, Integrated Marketing, Finance, and Shared Services to deliver scalable client solutions from sale through execution.
- Translate client goals into clear program strategies, timelines, budgets, success measures, and execution requirements.
- Advance integrated brand solutions across experiential marketing, demos, shopper marketing, digital media, creative, production, roadshows, and related services.
- Monitor pipeline health, financial performance, client satisfaction, and execution quality; use insights to identify growth opportunities and resolve risks.
- Serve as a senior client and internal escalation leader for complex business, contract, billing, execution, or cross-functional issues.
- Perform other duties as assigned.
- Bachelor’s degree in Business, Marketing, Sales, Management, or a related field required; equivalent experience may be considered.
- 10+ years of progressive leadership experience in sales, client services, account leadership, shopper marketing, experiential marketing, retail services, CPG, or a related commercial environment.
- Proven success growing revenue, developing new business, retaining strategic clients, and leading cross-functional teams.
- Experience with CPG brands, retail partners, shopper marketing, experiential programs, or in-store execution preferred.
- Strong interpersonal and highly developed writing skills; acute attention to detail.
- Travel as needed.
Knowledge, Skills and Abilities
- Executive presence with strong leadership, negotiation, consultative selling, and strategic account management skills.
- Ability to set commercial strategy, build pipeline, close opportunities, and manage revenue and margin performance.
- Knowledge of brand marketing, shopper engagement, retail execution, experiential programming, demos, digital, creative, production, and integrated client solutions.
- Ability to lead through influence across sales, client services, operations, finance, field execution, integrated marketing, and project management teams.
- Excellent communication, presentation, financial acumen, problem-solving, and stakeholder management skills.
- Strong organizational judgment with the ability to prioritize, make decisions, and deliver results in a fast-paced environment.
Physical Requirements
- Sit for extended periods (typically 6+ hours per day)
- Use a computer, including keyboard and mouse, for prolonged periods
- Lift and carry light items (e.g., files, office supplies, laptops, typically 20+ pounds)
- Reach, bend, or stoop occasionally to access files or office materials
- Maintain focus and attention for long periods of desk-based work
- Follow clear directions
- Perform repetitive motions (e.g., typing, clicking) consistently throughout the day
#DiscoverourPath