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Vice President, Brand Marketing
All Elite Wrestling - Senior
FL · Hybrid
Marketing · Consumer Marketing/Brand Management · Database Marketing/Analytics/Business Intelligence
$153,000 - $203,900 / year
0
3
hours ago
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ABOUT ALL ELITE WRESTLING:
Founded by CEO, GM and Head of Creative Tony Khan in 2019, All Elite Wrestling is a red-hot professional wrestling promotion that presents more than 100 live events a year around the world and features a world-class roster that injects new spirit, freshness and energy into the industry. AEW Dynamite airs every Wednesday from 8-10 p.m. ET on TBS and simulcasts on HBO Max. AEW Collision airs every Saturday from 8-10 p.m. ET on TNT and simulcasts on HBO Max. Want to be a part of creating memories for others through the power of professional wrestling? Join our team!
SUMMARY
AEW seeks a Vice President of Brand Marketing to develop and lead an integrated global marketing, brand, and partner relations strategy. This leader will develop a cohesive approach to grow AEW's global fan base, deepen engagement with existing fans, and drive awareness, engagement, and conversion throughout the calendar year. The ideal candidate should demonstrate an entrepreneurial, collaborative, and solutions-oriented approach to leading teams and producing high-quality assets that advance the AEW brand and increase consumer engagement.
JOB RESPONSIBILITIES
- Develop, plan, and lead brand advertising campaigns based on market trends, storylines, competitive analysis, customer profiles, and targeting tactics to achieve AEW's strategic short- and long-term growth across all markets.
- Monitor and evaluate business performance and adjust brand and marketing communications efforts to achieve desired results.
- Champion a consumer-first approach, using audience insights to inform strategy and maximize the fan experience.
- Collaborate with the web, social, and digital marketing teams to incorporate those mediums into the integrated go-to-market strategy and orchestrate a demand funnel through design, content, copy, navigation, UX/UI, testing & optimization, and new tools & technologies that accelerate the consumer journey.
- Work with the Creative Services Team to develop and refine brand guidelines, visual identity, and voice/tone across all business lines and strengthen AEW's brand messaging and creative designs.
- Oversee AEW's official charitable foundation, AEW Together, which was established to support the next generation, equity, wellness & service opportunities.
- Provide guidance on advertising strategies, media, and creative campaigns to drive innovation and impact.
- Work with editorial and social media teams to develop thought leadership and brand activation strategies to boost awareness and positive sentiment for all AEW brands and properties.
- Establish ongoing relationships with brand teams across all retail, licensing, and media partners to ensure best practices, consistency, and efficiency.
- Access, analyze, and disseminate internal and third-party research to improve AEW messaging, creative, and promotional tactics.
- Ensure that all creative assets are consistent and provide a seamless experience for the consumer.
- Identify and implement innovative technology solutions that increase efficiency, reduce spending, and expand marketing reach.
- Additional duties as assigned.
JOB REQUIREMENTS
- Bachelor's Degree (in Marketing, Advertising, or Business preferred)
- A minimum of 10 years of relevant marketing and communications experience in a complex consumer-facing organization
- Proven success developing and leading integrated, multifaceted 360-degree marketing campaigns that drive measurable audience and business growth.
- Highly detail-oriented with superb organizational and time management skills
- Enthusiasm for collaboration with other departments within the company
- Able to prioritize and delegate effectively in a fast-paced, collaborative environment
- Strategic problem-solver
- Ability to lead, develop, and inspire high-performing, cross-functional teams
- Able to travel domestically and internationally, up to 25%
ADDITIONAL INFORMATION
Salary Range: $153,000 - $203,900 (Actual compensation will be determined based on experience, qualifications, and internal equity)
Competitive health insurance plans including medical, dental, vision, LTD, and life insurance
Employees are eligible to participate in company 401k after 6 months of employment
16 weeks of parental leave
Flexible time-off policy
Apply Now
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