Vice President, Brand Acquisition

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Description

About US

At Biz2Credit, we look for individuals who are ready to join a dynamic and innovative fintech company on a mission to change the lending landscape for small businesses. Our values of Collaboration, Responsibility, Empowerment, Disruption, Innovation, and Trust guide everything we do, and our purpose of helping small businesses succeed drives us forward.

As a company, we believe that with the right tools and support, small business owners can achieve their dreams, and we're here to make that happen. That's why we're dedicated to developing cutting-edge solutions, like our Biz2X platform, a fully configurable SaaS solution that leverages artificial intelligence and machine learning to make lending more efficient, effective, and accessible.

But we're more than just another fintech company. We're a team of individuals who bring their unique personalities, backgrounds, and experiences to work every day. We believe that diversity makes us stronger, and that's why we value a culture that is inclusive and supportive. We're looking for people who are excited about the opportunity to make a difference, who want to work in an environment that is both challenging and fun, and who are eager to bring their whole selves to work.

So, if you're someone who is eager to join a company that is making a real impact, who values a positive and inclusive workplace culture, and who is ready to be a part of a team that is changing the lending landscape, we want to hear from you. Come join us and be a part of something truly special at Biz2Credit.

About the Role

Biz2Credit is seeking a highly analytical, results-driven Vice President of Brand Acquisition to lead our brand strategy and accelerate customer acquisition through integrated brand and media channels.

This is not a traditional brand marketing role. We are looking for a commercially focused executive who lives and breathes the Google ecosystem and understands how to turn brand awareness, media investment, and customer engagement into measurable business growth. This leader will be accountable for driving year-over-year growth in brand awareness, market leadership, qualified customer acquisition and funded volume through PPC, YouTube, programmatic advertising, connected TV (CTV), social media, and broader brand initiatives.

The ideal candidate combines strategic brand leadership with deep performance marketing expertise, strong analytical capabilities, and a relentless focus on KPIs, ROI, and customer acquisition economics.

The Four Pillars of the Role

1. Google Ecosystem & Performance Marketing

Own and optimize acquisition strategies across the entire Google advertising ecosystem, including Google Ads (branded and non-branded search ), YouTube, Google Display Network, Performance Max, Demand Gen, and programmatic advertising.

• Drive measurable acquisition growth through audience targeting, bidding strategies, attribution, and campaign optimization.
• Leverage GA4, conversion tracking, and advanced analytics to maximize marketing efficiency.
• Translate media performance into qualified leads, funded customers, and business growth.

2. Brand Awareness & Market Leadership

Develop and execute a brand strategy that makes Biz2Credit a recognized leader in small business lending and produces measurable lift across the funnel.

• Use market, audience, and competitive data to identify where Biz2Credit can stand out and take a leadership position, including on social media.
• Set and hit specific targets for year-over-year growth in aided awareness, consideration, share of voice, and branded search volume.
• Own funnel lift from brand channels, including improvements in direct traffic, qualified leads, conversion rates, and funded volume.

3. Integrated Marketing Strategy

Lead an integrated strategy across CTV, traditional television, YouTube, PPC, programmatic display, and paid social platforms.

• Connect upper-funnel brand awareness with lower-funnel customer acquisition.
• Manage media budgets, channel allocation, agency relationships, and campaign performance.
• Build and lead a high-performing brand and media team.
• Optimize campaigns using CAC, ROAS, conversion rates, and incremental customer growth.

4. Brand Visibility, PR & Strategic Partnerships

Expand Biz2Credit's brand presence and credibility through targeted communications and strategic market engagement.

• Oversee organic social, PR initiatives, sponsorships, industry events, and thought leadership opportunities.
• Identify partnerships and brand-building initiatives that strengthen market positioning and customer trust.
• Ensure brand investments support measurable awareness, engagement, and business acquisition objectives.

Requirements

• 12+ years of experience in performance marketing, digital acquisition, brand growth, or integrated media strategy, including senior leadership experience.
• Deep, demonstrable expertise across the Google advertising ecosystem, including Search, YouTube, Display, programmatic, and Google Marketing Platform.
• Proven success driving measurable year-over-year customer acquisition and revenue growth through brand and performance marketing.
• Strong experience across CTV, PPC, paid social, and omnichannel media strategies.
• Highly analytical and KPI-driven, with advanced knowledge of CAC, ROAS, attribution, conversion funnels, and marketing ROI.
• Experience managing significant media budgets, agency relationships, and cross-functional marketing initiatives.
• Strong brand strategy and positioning experience, with the ability to translate awareness into qualified business demand.
• Experience in fintech, financial services, lending, or other high-volume customer acquisition environments strongly preferred.
• Exposure to PR, sponsorships, and events is a plus.

What Success Looks Like

Success in this role will be defined by the ability to deliver measurable year-over-year growth in qualified customer acquisition and funded volume, while improving marketing efficiency, increasing brand-driven demand, and maximizing the return on media investments.

We are seeking a leader who can build a powerful brand, master the performance data behind it, and consistently convert marketing investment into business results.

Salary Range

$250k - $275k +Bonus, Stock Options