UX Researcher : 26-02738

Primary Skills: End-to-end UX research (generative + evaluative, qual + quant) (Expert), Benchmarking program design and longitudinal study execution (Expert), Digital advertising domain knowledge / advertiser critical user journeys (Intermediate - Expert), Quantitative analysis (survey design, significance testing) (Intermediate), AI assistant and agentic tool literacy as research subject matter (Intermediate)
Contract Type:  Contract
Duration: 3 Months
Location: US - Remote - 100%
PR: $68-$70/hr
#LP

Project Summary

Our client, a leading technology company, is seeking a UX Researcher to own an ongoing benchmarking program for a large-scale digital advertising platform. The focus is how advertisers complete their tasks today — and how those journeys change when they use third-party AI assistants instead of the platform's native tools.

Responsibilities

• Own a recurring benchmarking program, tracking how advertiser task performance shifts over time.
• Map advertiser critical user journeys — campaign setup, bidding, targeting, creative, and performance optimization — and identify where friction concentrates.
• Run studies end to end: plan, script, recruiting, moderated sessions, and qual/quant analysis.
• Research how advertisers use third-party AI and agentic tools to complete advertising tasks and translate findings into product implications.
• Deliver reports and readouts with clear narrative and actionable recommendations, mentor junior researchers.

Must Have

• 5+ years industry UX research, generative through evaluative, qualitative through quantitative.
• Proven experience designing and running a longitudinal or recurring benchmarking program.
• Understanding of Ads CUJs, Ads policies etc.
• Working knowledge of digital advertising platforms and advertiser workflows.
• Strong survey design and significance testing (chi-square, t-tests, ANOVA).

Preferred

• Experience researching AI-powered or agentic products; familiarity with AI assistants as research subjects.
• Competitive benchmarking experience.

Tools: Figma · Qualtrics · Optimal Workshop · SPSS or R/Python · UserTesting

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