Creation is the core of TikTok s purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That s how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
Responsibilities
- Lead user research for the short video business to help the team understand user preferences and behaviors across various markets.
- Manage research projects from defining objectives to delivering actionable insights, including study design, execution, and reporting.
- Identify growth opportunities and recommend strategies based on in-depth understanding of user needs and business goals.
- Work closely with cross-functional teams to proactively propose and prioritize research initiatives that align with business priorities. Minimum Qualifications:
- Bachelor s degree or higher in fields such as Psychology, Statistics, Sociology, Marketing, Economics, International Trade, or a related field.
- At least 1 year of experience in market and user research, with expertise in conducting qualitative and quantitative studies.
Preferred Qualifications:
- Experience with international research.
- Self-motivated and curious, with a willingness to explore new approaches. Comfortable managing multiple tasks and working in a fast-paced environment.
- Strong team player with excellent communication and influencing skills, capable of managing projects independently.
- Proficient in statistical tools such as SPSS and SQL; experience in big data analysis is an advantage.