1. Our position
Job title: US Scientific Engagement Content Strategy Lead
Division / Business Unit: NA Medical *** Vaccines
Location: Remote
Reporting to: NA Medical Innovation Strategic Planning Performance Head
Hiring Manager: Monica Mercer
2. About the job
Main Responsibilities:
This role will be an integral member of the Medical Scientific Engagement team and will work closely with team members in our hub teams for overall strategic content needs, along with direct engagement and collaboration in each Medical franchise for new & existing content needs.
Medical Operations (45%)
Content Management
Manage content workflow within our hub teams into North America review process (MMRC)
Build trust and cultivate relationship with Medical-Legal-Regulatory (MLR) colleagues to facilitate efficient content approval and take informed risks for content dissemination and channel usage.
Internal Collaboration/Communication (30%)
Content Creation
Work with relevant internal Medical team stakeholders to adapt, localize, maintain, and continuously evolve content for all medical channels including, but not limited to virtual meetings, webinars, ad boards, social, websites, emails, and other educational events.
Implement standards, systems, best practices, and templates for content and socialize among appropriate teams.
Strategy (25%)
Content Strategy
Develop content strategies that are multi-channel and human centered.
Develop content implementation strategies that are inclusive of personalization and data-driven dynamic content planning.
Develop content modularization strategy that includes creating content taxonomies, ontology and appropriate tagging.
Oversee field- and office-based medical content, coordinating with the Medical Excellence team to optimize content usage, customer experience, and employee experience. Driven by metrics (CRM, CLM, CXQ and other feedback mechanisms)
Develop operational medical Key Performance Indicators (KPIs) to measure strategy success elements and drive operational excellence.
Increase key performance metrics to attract and move audiences along the scientific journey with content.
Help to evolve & process improve the medical scientific engagement approach to customer engagement by enabling capabilities within North America Medical that facilitate a fully integrated channel content strategy.
3. About you
Education/Experience/Certification
Basic Qualifications:
Bachelor s degree in business or science
2 years+ experience in the pharmaceutical industry, medical affairs
2 years+ experience in content development, scientific communications, strategy, or UX/UD
Preferred Qualifications:
Project Management Certification
Experience developing and leading strategies to drive more comprehensive and results-oriented improvement in customer knowledge, impact, and experience.
Strong roadmap development skills
Awareness/understanding of content management systems and process (e.g. Veeva-1CRM, PromoMats, close-looped marketing, etc.)
Competencies that the successful candidate will possess:
Demonstrate superb communication skills storytelling, creativity, design, written, verbal and presentation skills.
Ability to leverage adult learning principles to maximize content effectiveness.
Excellent interpersonal, communication, influencing and networking skills with an ability to work as part of a cross-functional and multicultural team.
Strong planning and project management skills, with the ability to prioritize and work independently on simultaneous projects.
Proven ability to work in a fast-paced, change-oriented environment.
Willingness to innovate and take informed risks.
Good understanding of current health care environment and clinical relevance of vaccines
Advanced problem-solving skills, applying analytical and pragmatic skills into work.
Proven ability to balance external customer needs/values with a clear understanding of internal business & financial objectives
*** Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
At *** diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients, and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
EEO:
Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.