Job Title: CPG Digital Marketing Manager
: $$$$/hr on w2
Location: 2 Corporate Drive, Suite 445, Shelton, CT 06484
Duration: 04 months
Shift: 1st - 8 hour day shift, (M-F 9 AM - 5 PM)
Hybrid: 60% - Spending 3 days onsite (Tuesday-Thursday)
Education:
- Bachelors in Marketing, Communications or related degree required.
- 5-7 years experience with Digital - Websites, Social Media, Consumer Promotion Marketing, Digital Couponing, Search Marketing preferred.
- CPG experience preferred.
Top 3 skills:
- Strong analytical skills with experience translating performance data into strategic recommendations.
- Excellent project management, communication, and organizational skills.
- Strong understanding of national media
Position Summary
- The Marketing Manager, Media is responsible for leading media strategy, planning, execution oversight, and budget management across the AZO and Estroven brands within i-Health.
- This role serves as the primary liaison between Brand, Marketing, Finance, and Media Agency partners, ensuring media investments align with business objectives and drive measurable brand and sales outcomes.
- The position owns day-to-day media strategy consultation, annual planning development, agency performance management, and execution readiness for major campaign launches and business priorities.
Key Responsibilities
Media Strategy Leadership:
- Serve as the day-to-day strategic lead for media-related questions, recommendations, analyses, and decision-making across brand and sales teams.
- Evaluate active campaign performance and provide strategic recommendations to optimize media effectiveness and business outcomes.
- Assess, challenge, and refine agency recommendations to ensure alignment with brand objectives, audience strategies, and budget priorities.
- Partner cross-functionally with Brand, Sales, Insights, Finance, and Marketing teams to guide media investment decisions.
- Lead strategic discussions regarding media channel mix, investment allocation, and performance optimization opportunities.
Women's Health Advertising & Sales Media Ownership:
Own monthly Advertising & Sales media reconciliations, including:
- Working media investments
- Non-working media expenditures
- Production-related costs
- Manage budget tracking and financial stewardship to ensure accuracy, accountability, and visibility across stakeholders.
- Develop and recommend investment shifts across national media channels based on performance insights, business priorities, and growth opportunities.
- Lead strategic decisions between national media, retail media, non-working investments, and production allocations.
- Serve as the primary contact for media agency partners, ensuring efficient communication, issue resolution, and execution alignment.
- Maintain and oversee media flowcharts, budget updates, and campaign change management processes.
Annual Media Planning (2027 Planning Cycle)
- Lead detailed review and evaluation of media agency annual plans.
- Analyze media strategies, channel recommendations, investment levels, audience approaches, and expected business outcomes.
- Provide strategic feedback and recommendations to improve plan effectiveness and alignment with organizational goals.
- Partner with Brand and Marketing Leadership to identify opportunities for media investment optimization and achievement of 2027 business objectives.
- Support development of integrated media plans that balance brand-building and business-driving priorities.
Media Execution & Launch Readiness
- Lead planning and execution activities required to launch Q1 media programs, with a particular focus on January activation readiness.
- Beginning in late October and early November, coordinate strategic planning and operational execution across media, influencer, content, and agency partners.
- Ensure all campaign assets, media placements, budgets, timelines, and stakeholder approvals are completed in advance of launch deadlines.
- Monitor launch execution and proactively identify risks, opportunities, and optimization strategies.
- Facilitate successful integration of media, influencer, and content initiatives to maximize campaign effectiveness.
Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
- 7+ years of experience in media strategy, media planning, integrated marketing, or related functions.
- Strong understanding of national media, digital media, retail media, influencer marketing, and media budgeting processes.
- Experience managing agency relationships and evaluating media recommendations.
- Demonstrated ability to influence cross-functional stakeholders and senior leadership.
- Strong analytical skills with experience translating performance data into strategic recommendations.
- Excellent project management, communication, and organizational skills.
- Experience managing multi-million-dollar media budgets preferred.