Administer appropriate high-quality, patient-focused health care while recognizing the patient's individual rights; Act as patient advocate and aid patients in their right to be informed and to participate in making decisions in all aspects of their medical care and treatment; initiate a patient education plan according to the individualized needs of the patient, as prescribed by physician, including patient and family instruction; ensure that all aspects of care have respect for personal values and beliefs, and is focused on the individual needs of each patient. Participate in department quality improvement activities, staff educational programs; attend departmental meetings; and demonstrate and maintain clinical competency in the delivery of patient care services in accordance with company guidelines.