UGC Creator Manager
100% Remote
About the Role
We're looking for a highly organized UGC Creator Manager to own the sourcing and management of creators supporting our paid advertising campaigns.
You'll manage the creator pipeline from sourcing and recruiting through briefs, recording, revisions, and final delivery. You'll work closely with our creative and paid media teams to turn proven scripts, hooks, concepts, and AI-generated ideas into authentic human-recorded UGC at scale.
Key Responsibilities
- Source and recruit UGC creators and actors across different demographics and content styles.
- Build and maintain a reliable roster of creators.
- Match creators to specific offers, audiences, and creative concepts.
- Send scripts and creative briefs and provide clear recording direction.
- Manage deadlines, deliverables, revisions, and reshoots.
- Negotiate creator rates and usage rights and coordinate payments.
- Manage dozens of creators and projects simultaneously while keeping everything organized.
- Work with the paid media team to understand which UGC is performing and develop variations of winning concepts.
- Continuously test new creators, formats, and creative approaches.
Ideal Background
- 2+ years managing UGC creators, freelance talent, creator marketplaces, or performance-marketing creative production.
- Excellent organizational and project-management skills.
- Strong communication and follow-through.
- Comfortable managing a high volume of creators and deliverables.
- Experience negotiating rates and managing creator relationships.
- Understanding of Meta and/or TikTok direct-response advertising is highly preferred.
Success Looks Like
Building a scalable UGC production engine that consistently delivers high-quality human-recorded ads for testing—allowing the creative and paid media teams to quickly turn winning concepts into multiple creator and format variations.
The ideal candidate is part account manager, part talent recruiter, and part creative producer—someone who keeps people, projects, and deadlines moving without things falling through the cracks.