Tropicalist Brand Ambassador

1. Job Scope & Responsibilities

Main Responsibilities:

Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals

Educate consumers on La Tropicals brand story, products, and unique Miami roots

Sample products responsibly, adhering to all alcohol guidelines and ID verification protocols

Set up and tear down branded displays and promotional materials at events

Capture content for social media and assist with light promotion via personal accounts (optional but encouraged)

Communicate real-time execution updates and consumer feedback

Goals for the Role:

Drive brand awareness and trial through face-to-face sampling experiences

Support sales efforts by increasing velocity and repeat purchases

Build local brand loyalty and enhance visibility in key markets

Provide market insights and feedback to the brand team

Work Locations/Events:

Liquor stores and supermarkets (e.g., Total Wine, Publix, ABC Fine Wine & Spirits)

On-premise accounts (bars, restaurants, lounges)

Large-scale events such as Miami Marlins games, Wynwood Art Walks, or music festivals

Community events and cultural celebrations

Feedback Reporting:

Yes, Brand Ambassadors will submit brief recaps after each event, including photos, consumer reactions, and estimated samples served

Reports will be submitted via a shared Google Form or email to the local Field Marketing Manager within 24 hours post-activation

Work Style:

Primarily independent, with occasional team activations alongside other ambassadors or sales reps

?

2. Requirements & Profile

Ideal Background:

Prior experience in experiential marketing, promotional modeling, hospitality, or alcohol/beverage sampling

Sales or marketing students/recent grads are a plus

Bilingual (Spanish/English) preferred, given the South Florida market

Soft Skills / Personality Traits:

Outgoing, confident, and charismatic

Comfortable approaching and engaging with diverse groups of people

Reliable, punctual, and professional

Strong communication and interpersonal skills

Passionate about craft beer and Latin culture

Required Certifications / Licenses:

TIPS or SafeServe Alcohol Certification (can be completed prior to first activation)

Valid Drivers License and access to reliable transportation

Typical Working Hours:

Primarily Evenings and Weekends (ThursdaySunday activations)

Some weekday evening events or retail tastings (48 PM range)

Shifts typically 35 hours depending on activation

?

Travel/Event Reimbursement:

Yes, mileage and parking expenses will be reimbursed (with receipts or mileage log) for events that require personal transportation

?

3. Candidate FAQ Preparation

Growth Opportunities:

Yes. High-performing ambassadors may be considered for part-time field marketing, sales support roles, or full-time opportunities with La Tropical or Heineken USA

Company Products & Gear:

Branded apparel and gear provided for activations (shirts, hats, etc.)

Samples provided for events but not for personal use

What Makes This Role Unique:

Represent one of Miamis fastest-growing craft beer brands backed by Heineken USA

Be part of a vibrant and passionate team bringing La Tropicals Latin heritage and bold flavors to life

Flexible hours and a fun, fast-paced environment centered around community, culture, and craft beer