Main Responsibilities:
Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals
Educate consumers on La Tropicals brand story, products, and unique Miami roots
Sample products responsibly, adhering to all alcohol guidelines and ID verification protocols
Set up and tear down branded displays and promotional materials at events
Capture content for social media and assist with light promotion via personal accounts (optional but encouraged)
Communicate real-time execution updates and consumer feedback
Goals for the Role:
Drive brand awareness and trial through face-to-face sampling experiences
Support sales efforts by increasing velocity and repeat purchases
Build local brand loyalty and enhance visibility in key markets
Provide market insights and feedback to the brand team
Work Locations/Events:
Liquor stores and supermarkets (e.g., Total Wine, Publix, ABC Fine Wine & Spirits)
On-premise accounts (bars, restaurants, lounges)
Large-scale events such as Miami Marlins games, Wynwood Art Walks, or music festivals
Community events and cultural celebrations
Feedback Reporting:
Yes, Brand Ambassadors will submit brief recaps after each event, including photos, consumer reactions, and estimated samples served
Reports will be submitted via a shared Google Form or email to the local Field Marketing Manager within 24 hours post-activation
Work Style:
Primarily independent, with occasional team activations alongside other ambassadors or sales reps
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Ideal Background:
Prior experience in experiential marketing, promotional modeling, hospitality, or alcohol/beverage sampling
Sales or marketing students/recent grads are a plus
Bilingual (Spanish/English) preferred, given the South Florida market
Soft Skills / Personality Traits:
Outgoing, confident, and charismatic
Comfortable approaching and engaging with diverse groups of people
Reliable, punctual, and professional
Strong communication and interpersonal skills
Passionate about craft beer and Latin culture
Required Certifications / Licenses:
TIPS or SafeServe Alcohol Certification (can be completed prior to first activation)
Valid Drivers License and access to reliable transportation
Typical Working Hours:
Primarily Evenings and Weekends (ThursdaySunday activations)
Some weekday evening events or retail tastings (48 PM range)
Shifts typically 35 hours depending on activation
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Travel/Event Reimbursement:
Yes, mileage and parking expenses will be reimbursed (with receipts or mileage log) for events that require personal transportation
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Growth Opportunities:
Yes. High-performing ambassadors may be considered for part-time field marketing, sales support roles, or full-time opportunities with La Tropical or Heineken USA
Company Products & Gear:
Branded apparel and gear provided for activations (shirts, hats, etc.)
Samples provided for events but not for personal use
What Makes This Role Unique:
Represent one of Miamis fastest-growing craft beer brands backed by Heineken USA
Be part of a vibrant and passionate team bringing La Tropicals Latin heritage and bold flavors to life
Flexible hours and a fun, fast-paced environment centered around community, culture, and craft beer