Therapeutic Area Communications Associate Director

About Astellas

Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com.

Are you driven to make a real difference in the lives of patients?

We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

Purpose and Scope:

This role serves as the primary point of contact for US brand business teams and the US Commercial and Medical Affairs Communications network for one or more priority brands. The role requires a strategic, insights-driven approach to external and internal brand communications, with a focus on fostering business growth, building stakeholder trust, and ensuring impactful, aligned execution across US market.

Responsibilities and Accountabilities:

External Communications (75%)

Brand Communications

• Working with brand leads, act as the point of contact for US brand business teams for assigned priority brand(s)
• Foster business growth and stakeholder trust through a deep understanding and passion for the science, data and business priorities, leading co-creation of external brand communication campaigns
• Develop and deliver external communications campaigns for patients and/or HCPs to educate on brand value or disease awareness, aligned with business and medical strategy
• Identify and leverage robust insights to shape effective external brand communication campaigns and ensure high-quality execution through planning and content development
• Design and execute integrated omnichannel campaigns incorporating innovative engagement approaches, including partnerships with social media influencers (e.g., patients, physicians and other HCPs) to expand reach, credibility and impact
• Establish measurable outcomes for external communication campaigns in the US market, using findings to refine strategies and tactics
• Lead strategic communications for major US regulatory milestones, data milestones and US scientific congresses
• Develop and execute media engagement strategies, including development of core message frameworks
• Lead media training for US brand spokespeople
• Identify and execute strategic US media opportunities to position brands and senior commercial and medical affairs leaders as thought leaders
• Lead strategic projects to support additional business growth or enhance the capabilities of the US Brand communications team

Issues Management

• Proactively monitor and analyze US media to identify and manage brand-related issues that may impact stakeholder trust or Company reputation
• Provide strategic counsel to US brand business teams on brand-related issues
• Lead communications planning and execution for US brand-related issues, including Supply Chain disruption and crisis scenarios

Internal Communications (25%)

• Develop and execute internal communication strategies that inspire and engage brand teams to deliver on behalf of patients and the Company
• Establish metrics to measure the impact and effectiveness of internal communications programs

Cross-Functional Collaboration

• Collaborate with Corporate, R&D Communications and IR to ensure alignment on brand-related communications and issues overall
• Informs and/or collaborates with Corporate, R&D Communications and IR as appropriate on brand-related communications and issues